Prompt engineers who realized that nobody is buying their bullshit.

Cleaned up of hype, it's just a JavaScript developer who spends their time arguing with APIs in a more literal fashion than those before.

This reads like it was written by a developer 'who doesn't get marketing'.

> Nothing you post there is going to change your career.

I can attribute millions of dollars in revenue to LinkedIn, as can a lot of my 'LinkedIn friends'

> Doing work that matters might.

This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise.

> Go for depth over frequency.

Unfortunately that's not the way marketing works. 95% of your audience is not 'in-market' and ready to buy when they see your content. Sometime over the next 3-5 years they may move into a buying lifecycle, and they are much more likely to trust you, and therefore buy from you, if they've seen your content 1,000x vs a couple of long reads.

> If writing online matters to you, you’re probably better off starting a blog and building things there.

Your long form, in-depth content lives on your blog, and your LinkedIn profile should act as a funnel, moving people from newsfeed --> your profile --> the most important piece of content you want them to read. From there, you can capture their email to touch them on another channel (inbox), push them to your YouTube / Twitter / community, etc.

With that said, while LinkedIn is responsible for a significant % of my total revenue, it's also responsible for a significant % of my anxiety. Building in public invites folks to publicly blast you if they don't agree with your ideas. 'Getting ratio'd' happens. LinkedIn eventually becomes a mentally exhausting slog. But as a career driven individual the upside has been very high and I think the trade off was worth it. I would do it again knowing everything I know now.

You must have worked in a very odd and isolated department. I never heard that rhetoric, even once, throughout my tenure. Nor have any of my old colleagues who still work there and are quite well known internally (notorious patents, features / tentpole DRI, etc).