I also run a small B2C company (https://pastmaps.com). Here's what worked for me:

First 1000 users: daily manually done reddit posts. Very time-consuming and annoying, but it gets the job done. Just make sure the content drives users back to the site and is actually relevant, interesting, and valuable

Next 100K users: programmatic long-tail SEO. obviously this is unique to my own product, but I realized that people were organically already searching for the data contained within the maps I host. By focusing on organizing that data and making it understandable to Google, I started a traffic flywheel that's paid off massively.

I'm now exploring programmatic social media marketing as the next lever for the next 1M users as it directly drives even further benefits on the SEO side

One last thought - whatever growth channel you pick should really align with the product you are building. Some products are a great fit for SEO, others not. Some are awesome for Tiktok/Reels, others not. I don't think there's a one-size-fits-all solution.

Good luck!

I attended Lambda when it was first starting out. I think I was in the third or fourth cohort. At the time, the sell was that you didn't have to pay anything unless you got a job using the skills you learned from them. I was pretty naïve, I guess.

Things seemed fine in the beginning. The instructors were good, and I liked that there were actual live classes. Things degraded very quickly. They kept changing the format and the curriculum ("iterating"). They doubled the length of the program that I was in, which made it impossible for me to even finish it. I was working in a tech support job where we had to do shift bids and no shift was guaranteed. I enrolled in a plan that fit the shift I was working, and the expected end date, and when they changed the program length and format, I couldn't complete it.

They promised career guidance, including having a career councilor, but I never got one. They kept telling my cohort we would get our councilors after this or that milestone, but when we got there they would move the goalpost again. The closest we got was a resume course that was not relevant to tech at all and a resume review by another student.

When I had to drop out of the program, I tried to get them to cancel the ISA or reduce it, but they said I had completed "most" of the curriculum and thus was on the hook for all of the ISA.

They then started billing me for it because I was working in tech, in the job I had for 6 years before I ever even started their program.

I went to a lawyer and was told it wasn't worth suing, because they required arbitration in NYC, which would cost more than I would save.

Aha! (https://www.aha.io) | Rails / React / Devops | REMOTE

Aha! is the #1 tool for product managers to plan strategy and roadmaps. We serve more than 700,000 users worldwide. We are looking for:

* Javascript and geometry expert? Help us build our HTML canvas based whiteboard & mockup tool.

* Experienced full-stack, front end and platform engineers to work on the Aha! product. Our application is built in Ruby on Rails, with React on the frontend for rich client-side experiences.

* Devops engineers with Ruby experience. We focus on the "dev" and all of our operations driven by code.

Aha! is profitable, you can work from anywhere in North or South America, and we offer excellent benefits. We use our own product to manage our work (which is especially rewarding) and we deploy continuously.

Our entire team has always been 100% remote - in North American timezones so we can collaborate during the work day.