First 1000 users: daily manually done reddit posts. Very time-consuming and annoying, but it gets the job done. Just make sure the content drives users back to the site and is actually relevant, interesting, and valuable
Next 100K users: programmatic long-tail SEO. obviously this is unique to my own product, but I realized that people were organically already searching for the data contained within the maps I host. By focusing on organizing that data and making it understandable to Google, I started a traffic flywheel that's paid off massively.
I'm now exploring programmatic social media marketing as the next lever for the next 1M users as it directly drives even further benefits on the SEO side
One last thought - whatever growth channel you pick should really align with the product you are building. Some products are a great fit for SEO, others not. Some are awesome for Tiktok/Reels, others not. I don't think there's a one-size-fits-all solution.
Good luck!
Stoke is a 5-month-old startup (founded in Feb 2025 by insuretech veterans with $4B+ in previous exits across 2 bootstrapped companies) building real-time Voice AI agents to make insurance purchases easier, faster, and more affordable.
PROBLEM: Insurance is a critical product, and the current system is broken. Policies are the main shield between American households and financial ruin. At 5% of income, it’s the fourth largest household expense after housing, transportation, and food. The majority of people have insufficient coverage and are paying too much for it. This is primarily driven by human agents who frequently have insufficient expertise and are driven by ~$200B a year in perverse incentives. Customers eat the costs of all of this through higher premiums.
SOLUTION: AI agents that enable personalized, unbiased, expert product recommendations at scale and at a fraction of the cost. We can simultaneously raise the bar of service while stripping out unnecessary costs, delivering those savings directly back to consumers in the form of lower premiums.
TEAM: 5 engineers (ex-Facebook, NYT, ScaleAI, AssuranceIQ), growing fast.
HIRING: Founding principal engineers/leaders with expertise in distributed systems, infra, real-time pipelines, agentic AI.
TASK: Shape architecture (AWS, Kafka, Python, Kubernetes, WebRTC); scale for 1000s of concurrent calls under 400ms latency; mentor as we hit 50+ engineers; directly help families save on premiums.
YOU: Obsess over reliable code, solve tough problems, ship fast, explain concepts clearly, learn quickly.
PERKS: Competitive salary/equity, full benefits, top tools, encouraged recharge time, quarterly retreats (hackathon + vacation).
Email Kyle Moseley: kyle@stoke.com with resume and why Stoke.