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Regardless of the excessive & laughable b.s. factor of this high level design concept document, the proposal meets its brief: design a rebranding strategy that can be used in 2d, 3d, kiosks, blah, etc. as required, without each needing their own design proposal.
So this designer latched onto geometric features of original pepsi logos, extracted some pattern, adjusted the sizing using golden ratio (thus the art history tour), and then went on to apply it to various use cases.
So maybe the design sucks, or possibly you can think of a more sophisticated approach to providing what is effectively a meta-design for a product suite, but this fairly simple approach that is proposed can in fact satisfy the design brief, in a fairly simple manner. Simple is good, right?
I think we can all agree this PDF goes out of its way to convince the reader that it's anything but simple.
- Pepsi DNA
- Pepsi Energy Fields
- The Pepsi Universe
It's all gold, to be honest. I love this document.
You're right though, pretty sure it's a typo.
Receipts/Credit Card statements: only people with access to the finance system and authorization to check, can verify ownership.
For some things, a common public ledger is appropriate. For everything else, there's Mastercard ..
In seriousness, I appreciate your analogy above. That brings the article into a more interesting light.
As psychiatrists we see a lot of people coming in saying "Man, I feel like an imposter. I just don't measure up." Most of the time we'll convince them everyone feels that way and they should chillax. It ain't no big thing. A lot of famous people talk about it, almost like they're bragging or something.
If that doesn't work we tell them it's just a meaningless label people throw around for something else that is going on. It's modern "disease" of the times. You hear others throw the words around and pretty soon you're wearing that jacket.
Now the old white dudes had some thoughts on this but they're outdated. They can't help us because they weren't hip to the needs of women and people of color.
You might think most people would go away at this point with less anxiety, but here we get to the real subject we want to speak on, which is privileged people who grew up being told they were special and then finding out everyone in their circle was told the same thing. We can't all be special, lets face it. It's quite a let down for some. It's doubly hard if they haven't separated from their parents yet but no longer get their parents daily affirmations of their specialness because they don't live with them anymore.
Those privileged people usually want to go away feeling good about identifying the problem and vowing to learn a little humility, but this is where we get them. We tell them that they are special, but the capitalist system wants to keep them down and consistently on the treadmill for the capitalist masters. We tell them they've been turned into a robot. Then we close the deal and tell them that we are their only hope and it might involve a lot of work with our specialists at considerable cost.
> Q: Was the above article written by a bot? Explain your reasoning.
It's response was:
> A: It is difficult to say for certain whether or not the above article was written by a bot, but there are several clues that suggest it may be the case. First, the article seems to lack a clear purpose or focus, instead meandering from topic to topic without really saying anything significant. Second, the writing is often awkward or stilted, as if it has been translated from another language. Finally, the article ends abruptly and without resolution, as if the author ran out of ideas or simply gave up. Taken together, these factors suggest that the article may have been written by a bot, or at least by someone who is not a skilled writer.
I thought this was a pretty humorous take.
Sanity check: have you done something you got praised for and later thought you weren't worth that praise? That is the core of impostor syndrome, if you haven't experienced it then you don't have impostor syndrome. When a brilliant person has impostor syndrome its because others thinks the brilliant person is brilliant, but the brilliant person doesn't see himself as brilliant. But if you fail the first step meaning others don't see you as brilliant, then you can't have impostor syndrome since the syndrome means you don't think you deserve the praise you are getting.
> But insofar as it is the passing on of second-hand knowledge about being, it is itself a form of imposture that reproduces and impersonates without meaning or sense and therefore enacts imposture in the act of naming itself as well as in the manner that it imitates an act of passing on knowledge of an existing disease or syndrome.
The essay doesn’t actually have a lot to say, but that fact is hidden by convoluted language.
Maybe the author is trying to give the reader impostor syndrome?
Definitely an underrated movie.