This is super fun.
Yeah it's a good question, because it's important to start with as much of a jolt as you can.
I launched the hunt the same day it got covered in a local popular Charlotte NC newsletter:
https://tinymoney.com/2025/10/09/treasure-hunt-nc-gold-coins...
So that helped kickstart it and was always part of the plan when I decided to actually do it.
did you do any math around predicting if 'donating' this gold to a treasure hunter would yield an even greater amount to hurricane relief?
It's a real life treasure hunt in the Blue Ridge Mountains with a current total prize of $31,200+ in gold coins and a growing side pot.
I modeled it off of last year's Project Skydrop (https://projectskydrop.com) which was in the Boston area.
* Shrinking search area (today, Day 5, it will be 160 miles, on Day 21 it'll be just 1 foot wide)
* 24/7 webcam trained on the jar of gold coins sitting on the forest floor just off a public hiking trail
* Premium upgrades ($10 from each upgrade goes towards the side pot) for aerial photos above the treasure and access to a private online community (and you get your daily clues earlier)
* $2 from each upgrade goes towards the goal of raising $20k for continued Hurricane Helene relief
So far the side pot is $6k and climbing.
It's been such a fun project to work on, but also a lot of work. Tons of moving parts and checking twice and three times to make sure you've scrubbed all the EXIF data, etc.