It would be nice if you could use an app and see the projected pricing at different times.
I think it's good if some people can be encouraged to go to lunch a little earlier or later and the staff doesn't get slammed by a huge lunch rush.
It sounds like the Wendy's thing is based more on time of day and historical analysis of sales, so we will have to see how it plays out. But I think and the end of the day people will become more annoyed when their favored menu item is more expensive simply because they arrived at the restaurant sooner than they expected, or whatever other criteria Wendy's starts basing their pricing on. Having price tracking on their app does seem like the next logical step, but ultimately an annoying gamification (and vaguely dystopian) in my opinion.
Perhaps their customer base feels different and they've done their research on that - I'm not in that group so I'm more of a bystander here.
Many times I've found products at Costco that I enjoy, only for them to suddenly stop carrying them a week or a month later.