There seems to be significant opportunity to zig as others zag. Imagine the Intel letter saying "we are going to take advantage of the current hiring environment to scoop up talent, and push forward on initiatives."
A sensible, sober CEO would still need a lot of political capital to push back against a boardroom that's hounding them to jump on the latest hype train. You certainly won't get that from a CEO who just took that position a few months ago.
A sensible, sober boardroom that doesn't push their execs to jump on the hype train would need to answer to angry shareholders. It's almost certain that >50% will support the latest fad and would vote out a board that they perceive as being behind the times.
That's where startups and privately owned companies get their natural advantage of being able to go against the grain.
The very high salaries you hear about sometimes are always for VERY specific mainframes that are extremely old with a lot of quirks, and are usually being paid to consultants.
I resonate with the sentiment, but this is very far from my experience selling cheap software products.
I had multiple people reach out to me because a software upgrade they paid $2 for 8 years ago stopped working. And they were, like, pissed about it.
Their gun control headline "'No Way to Prevent This,' Says Only Nation Where This Regularly Happens" (https://en.wikipedia.org/wiki/'No_Way_to_Prevent_This%2C'_Sa...) dates to 2014.
The ones run by younger people are very credit-card-first, love not dealing with cash, etc. They usually have one of those Stripe iPad things. If you do pay with cash, they'll get a bit flustered because it breaks their flow.
The ones run by older people are either cash-only or try hard to disincentivize customers from using credit cards, sometimes with signs guilting customers about how much money card companies take from businesses.
It really feels like a generational thing depending on what people are used to. The older shop owners remember when cards were a lot more rare, and they've seen their swipe fee expenditure go up over the years. While the younger owners have only ever lived in a credit card oriented world and just bake the swipe fees into their prices from the beginning.
If these books have a failing, it has little to do with the concept and everything to do with being poorly written.
My first exposure to programming was Sam's Teach Yourself C++ In 24 Hours from a used bookstore in my early teens. I didn't stick with it for more than a couple chapters but compiling a program that printed "Hello world" was a magical experience.