Unfortunately Lego kind of went backwards, evolution-wise, in the last 20 years or so. I had quite some Lego blocks in my youth and the best part was free assembly rather than those overpriced build-xyz-mega-sets one sees today now. I get it that they cater to another market, e. g. also collecters, but the creativity part really went down. And that was a deliberate decision made by Lego.
they're doing this because their market has shifted to adults and toy collectors spending large amount of money on them.
I thought the whole point is that they were upset that their personal life was being broadcasted to the internet.