Our (app)arel technology and connected coaching platform allows you to provide real-time coaching and correction on technique and form (in any sport) but specifically in rowing.
Good luck with the launch! Founder to founder, it's no small feat bringing a hardware product to market!
Question 2: assuming one buys this and cancel their subscription down the line (subscription fatigue), is the software on the unit useless without it or is there still some basic funcitonnality?
https://www.nordictrack.com/rowing-machines/rw600
Many people fail to realize it does not have to be expensive to get "fit". (north) Americans have the bad habit of buying expensive equipment long before it's required for their task / sport, opting to spend their way into an image before earning their way by doing.
To paint an analogy, people have bought >$1000 sport bicycles they ride a few times a year, effectively lowering their resistance and making the work out they need ~easier~ (physically) than it otherwise would have been.
Of course, it's not my place to dictate how people choose to spend their money, but marketing is not helping people who think they have to buy an expensive piece of equipment, as a pre-requisitite, to achieve a goal.
Not everyone can or will watch the video - you're leaving me with the takeaway that this is a rather expensive dip bench.
It's going to be hard to position yourself as the Peloton for Rowing when Peloton actually has a Peloton for Rowing.
I think Peloton adding a rower is a great thing, it is going to bring more awareness to the benefits of rowing. We differentiate ourselves from Peloton through out content. While they are best in class at instructor led workouts, we aim to be best in class at high intensity and competitive video games, races, and strength programs. There is certainly going to be some overlap.
I subscribe to peloton because I get new content every single day, live rides and even things like T-shirt’s shipped to me when I hit milestones. This feels like a membership but without any particular level of membership benefits.
I’m sure you will find a market though and hope you are hugely successful!
Last I checked, nylon was still a thermoplastic.