> "The whole conceit was that you were getting some OK-level of food for a low price and you could get it quick," Roberts said. "Now I can't justify the expense. If I'm paying $15 for a burger and fry and drink and it's McDonalds quality, forget about it — I'm going home."
My n=1 - I live in a pretty upscale American city, and ~$15 will get you a very nice burger and fries (no drink) at some of the most upscale restaurants in town. Pay attention to their Happy Hours, and it's more like $11 or $12 (so you could add a soft drink). A huge portion of meaty lamb roganjosh & rice at my favorite Indian take-away is $16. Why would anyone ever want to go near a McDonalds?
My n=1 - I live in a pretty upscale American city, and ~$15 will get you a very nice burger and fries (no drink) at some of the most upscale restaurants in town. Pay attention to their Happy Hours, and it's more like $11 or $12 (so you could add a soft drink). A huge portion of meaty lamb roganjosh & rice at my favorite Indian take-away is $16. Why would anyone ever want to go near a McDonalds?
Unless your idea of a "very nice burger" at an "upscale" restaurant is Five Guys you're full of it.