If we're being real here: it's excellent framing for their customers who very likely does this but slower (and with an equal amount of empathy). The framing is excellent in terms of the basics of pitching: know your audience identify bottlenecks, present a solution to remove bottlenecks, and clearly demonstrate how.

The optics of presenting this in a public domain full of people who relate more to the factory worker than the middle manager is indeed tonedeaf, though.