I wish i could take back the view i gave to this article, it says nothing. Is there such a thing as an inverse hype machine? Where people take the opposite side of a hyped product and then hype that view just as much but for the same purpose? His footer even admits he's basically just trolling for views so he can reach the status of "thought leader".
btw, someone else having the same idea you have for a saas company has always been the case forever. Individuals taking shortcuts in quality to get to market faster has also been the case forever. There's nothing new about either of those two things.
Exactly. If someone pitched you a book about a young kid who goes to a school of magic to learn how to use his powers, makes friends and enemies and ultimately battles evil, you might shoot down their dreams because "some cocaine-addled sales critter" already had that idea, and she's called J K Rowling and she's worth billions and shes so successful she can't even be cancelled because she makes so much money.
And yet, Patrick Rothfuss's The Name Of The Wind is the same concept, and sold over a million copes,
Lev Grossman's The Magicians is again the same concept, sold millions, and was adapted into a 5 season TV series for SyFy.
If anything, the success of an idea only leads to a bigger appetite for that idea.
Is TNotW really the same concept as Harry Potter? It has a university in it, which I guess is similar to a school, and after a while the main character ends up there, but it's a very different concept - it's classic high fantasy that includes a period of learning and study, whereas HP is primarily boarding school fiction with magical elements. Similarly, The Magicians, as I understand it, is also more about a university, and is perhaps closer in lineage to Buffy or Charmed than to Harry Potter - it has more of that focus on the interpersonal relationships between characters, and a more complex morality.
The better comparison is probably with Percy Jackson, which isn't quite the same concept (being an American series, where boarding school fiction isn't quite as well-known a genre) but matches the ages, sense of discovery, and relationships to authority figures far better.
This isn't directly relevant to your point, but I really find it wild that people see two stories that have magic and a school in them and go "look, it's the same thing", especially when the genres and tropes of the two books are so utterly different. For that matter, Harry Potter is also nothing like Earthsea, which is another common reference point. I wonder if Americans just don't have as much experience with boarding school fiction to be able to categorise Harry Potter as a series?
Every business has secrets. You don’t know why a business succeeds unless you know their edge. Looking at my SaaS you’d think you could copy it. And perhaps you could make something that looks the same. But you don’t know my secrets and there is no way I’m telling you. So you will never beat me
The whole premise is very unimaginative. It just takes one step on the infinite series and does not ask what the asymptote is (if there even is one).
If every coked up SDR can build a tech stack, then every junior SWE can get superhuman SEO.
If every product has superhuman seo and engineering, and there are 10 or 100x more products, then probably everyone uses the exact right one for their needs, and quality for your specific usecase is higher. (More competition means more quality, more of every differentiator, including lower prices. )
In a world of zero marginal cost of production (turning ideas into reality with a prompt), maybe it’s hard for anyone to eke out profit margin; I can’t see what anyone’s edge would be in this world. The end state here is much more disruptive than “dang, a coked up sdr out-competed me on my SaaS ide-“.
The edge is ownership - of GPUs, capital, connections and distribution channels (this includes SEO).
Also, SEO will be meaningless if LLMs will be the main discovery channels. Much less transparent, and we are already seeing that, for example the "what about South African ***code" grok system prompt manipulation from a few months back.
Side projects don't die from lack of time. They die from success anxiety. Shipping means facing judgment. An eternal WIP stays safe in the "potential" zone where it can't disappoint anyone including yourself
I'm going through this now. Once I start selling (hardware product), the cat is out of the bag, and further development becomes more difficult because there are paying customers. And we don't have the capacity to scale up if we "go viral". But AI has me pushing to do this somewhat prematurely because there's no guarantee I'll still be employed at the end of the year (due to "AI"), so the side project has to become a real thing right now.
Yep, that feels likely. When tech people don't ship, they overarchitect. Add all the stuff 'the big guys' have to Be Ready for the big time when you launch. And then never launch after spending 1000s on infrastructure, tools etc. I have done it, I see many people do it around me.
> Quality is not a metric anyone cares about in 2026.
When you write operational critical code, it matters. No one can blame “the AI made me do it” when things go down and hundreds of thousands of people are without service.
When your code can hurt people, it matters. You can’t burn someone’s eye with a laser then point to some AI agent when lawsuits start flying in.
When millions of dollars in production data is lost or corrupted, who is responsible? Not AI. Quality matters.
I keep hearing this one phrase about code quality again and again. Sure, no one cares about the dumb little linter failing your builds, but when code quality comes to responsibility, it goes hand in hand. It’s either that or your all working on hobby projects.
I understand where you are coming from, but you're addressing the 0.01% of the code written.
More importantly, I bet none of the companies running with that level of risk are touching Generative AI powered tools with a 30 feet pole. Maybe Boeing.
Many people I know are using GenAI in their day to day professional lives, and loving it. I'm not one of them. I'm a quality freak. While development is not my primary job, I love to write dependable code, which lets me to sleep well at night and forget that it even exists after some point.
But not everyone is enjoying and caring about their job and quality of their work, as long as they get paid and tick boxes. Even in companies where people write millions lines of code touching billions of people's lives (e.g.: Microsoft).
Time to market, retention, engagement, getting that promotion, a new car, meeting KPIs are more important than that pesky thing called quality. Because it slows them down. They are doing something amazing, so they need no permission, and the new amazing thing is "software built with AI in record time with less developers". letter Q in previous sentence stands for quality, if you find one.
I'm sure "bad quality" will soon be classified in the "cost of doing business" section like fines for not respecting laws.
That's why AI is hurting us so much right now.
We were always trying to have quality in our project, whether it was for readability or for code evolution.
No, Steve, you don't name your 42 variables with only two letter and no you don't use Norse mythology for naming servers in your infrastructure.
Yes Odin is the most powerful so it's the production server but Tyr for the source control and print server isn't really obvious.
Well now AI is Steve.
It will create nice little 300 lines functions with a block repeating 6 times. You know that you will have 6 fix to make instead of one if this block was in a simple function.
It's not instinct a this point, is pure knowledge screaming "it's wrong".
And you now realise that the hidden strength from your craft wasn't about coding the best binary tree search algorithm, it was about knowing the underlying soft unknowns that really made it software.
We have a strong feeling that we're watching dozens of kids running with scissors and we don't know whether it's really scissors, we're just getting too old for this shit, or if we should just stop "progress" because we don't like it.
We're the horse breeders when everyone discovered cars.
> I'm sure "bad quality" will soon be classified in the "cost of doing business"
But that cost is not trivial. In some topics (but not limited) like medial devices, the legal liability would just bankrupt the company. Not so cheap compared to hiring a few humans. I’m picking an obvious cases here, but there are many others.
> Norse mythology for naming servers in your infrastructure
Ouch, yeah seen this a few times, outside of Scandinavia.
Bad quality is already a cost of doing business and has been for years. Does AI write perfect code? No, but guess what. It writes better code than any of my coworkers. And my boss not only never was complaining about them but also tries to hire more of them all the time.
to be fair, the blog post is talking about personal side projects, not Lasik software.
for personal side projects of the "handy SAAS thing that gives all your JSON a lustrous sheen" variety, he's probably more on target that quality seems to have gone by the wayside.
As a Saas or tool company, you’re a manufacturer or maybe a wholesaler.
Your customers are paying you $1000 a month to handle a process that is worth $10k to them and might be worth $50k to their customers. If you lose that data you haven’t lost $1000 of data. Even if you only made $100 off of the transaction.
Maybe it's wishful thinking, being one of the SaaS-developing developers he describes. But I think that only the complexity required for a SaaS is increasing. You certainly can't earn millions with the kind of SaaS that used to take a week or two, and can now be done on a weekend. So I am trying the kind of SaaS that I never dared to start, knowing that it would take a year or two of my spare time. And with AI agents, I now hope to complete it in 3 or 4 months, with a lot of extra features I would never have dared to include in an MVP.
I got out of software and into physical products a couple of years ago. I wish I could say I was prescient, but honestly it's just so much easier to sell physical items.
Margins are worse, but selling is easier. If you've got a thing you can be sure that someone somewhere will give you money for it.
Kind of looks like vibecoding is doing to SaaS what Chinese mass manufacturing did to physical products two decades ago. Only the marketing and distribution matter in a world where it's very easy for others to clone something and sell it at a lower price.
> Only the marketing and distribution matter in a world where it's very easy for others to clone something and sell it at a lower price
Great point. AI remixes and rips-off existing code-bases in a manner that is impossible to attribute copyright violation making it legal. ie, Perfect cloning. In a world where cloning is legal, the engineering cost of product drops to zero. That is where software production could be headed. What remains is marketing/distribution/sales.
There will remain niches solving "hard problems" which cant be cloned, but those will be rare. Hard problems are where a lot of engineering complexity resides, involving interacting components for which there are no examples in training datasets to copy from. For example, a complex distributed system or hardware with multiple nuanced tradeoffs.
And yet people can still make money producing and selling high quality physical products. It's a smaller market but there are people who don't want mass produced chinese crap and they go out of their way to find it.
There will be people who will pay for "human coded" software if it is better. Quality is always a differentiator that some people will pay for.
Well, you're like then opposite version of me :D I was into physical products and services most of my life, and from recently I'm just trying to create stuff that can be sold digitally :D Still not there, but slowly getting to it.
This vibes with me, though I think it's overly glum.
You can't hope to succeed by building something cool without distribution already figured out. If you haven't put the work in building a social following, you're pretty much locked into pay to play (which isn't horrible if you target small targeted bloggers/youtubers/etc, but it's not my bag). OpenClaw exploded because Peter has >100k twitter followers and among them are plenty of people who themselves have a ton of followers.
So, if you're building, you also need to focus on building an audience.
The high touch enterprise sales strategy is solid though, and easier to bootstrap. That's why Alex Hormozi and Dan Martell push people getting started that way.
I think what is left is that understanding pain points and knowing what problems needs solved is more important now than ever. If anyone can create a product now then the one who knows what product to actually create is the winner. And who might this be? Well it might just be the people who spent the last 10 years speaking to customers, building a SaaS. They have 10 years of taking to customers finding out what to build. Even if they were to start from scratch today they already have the requirements in their pocket.
The game has change. The ‘how’ we build it is easy. The ‘what’ we build is and always has been the hardest part of any SaaS or business.
> The game has change. The ‘how’ we build it is easy. The ‘what’ we build is and always has been the hardest part of any SaaS or business.
This is what the promptfondlers don't want to admit: the how has been easy for a long time. This last, I dunno, 35 years or so, Visual Basic, Delphi, whatnot, producing code has been very easy. You don't need a fundamentally fascist probabilistic nightmare to do it. The hard problems are indeed is "what" to build and how we maintain it. There's only hype. There's no results. https://mikelovesrobots.substack.com/p/wheres-the-shovelware...
> By “fascist” in this context, I mean that it is well suited to centralizing authority, eliminating checks on that authority and advancing an anti-science agenda.
> This last, I dunno, 35 years or so, Visual Basic, Delphi, whatnot, producing code has been very easy
I’m not so sure about that. It’s very easy to take your own knowledge for granted. Most people can’t do what we do. Most of my customers couldn’t even express what they wanted.
You can only change the rules, you can never stop The Game™. Now, more than ever before, it's faster and easier to create something and deliver its perceived value at scale. Nerds used to rule the roost of tech because they were willing to invest the time and toil in obscurity. Now that's no longer the case. The only skill you need to have now is sales and showmanship. A chatbot can do the rest.
Readit News
btw, someone else having the same idea you have for a saas company has always been the case forever. Individuals taking shortcuts in quality to get to market faster has also been the case forever. There's nothing new about either of those two things.
And yet, Patrick Rothfuss's The Name Of The Wind is the same concept, and sold over a million copes,
Lev Grossman's The Magicians is again the same concept, sold millions, and was adapted into a 5 season TV series for SyFy.
If anything, the success of an idea only leads to a bigger appetite for that idea.
Google was not the first search engine.
It's pretty much the same idea as the above titles but omg it's so well written. Absolute must read!
Add to this the 50 bajillion manga/anime's with the exact same trope.
The better comparison is probably with Percy Jackson, which isn't quite the same concept (being an American series, where boarding school fiction isn't quite as well-known a genre) but matches the ages, sense of discovery, and relationships to authority figures far better.
This isn't directly relevant to your point, but I really find it wild that people see two stories that have magic and a school in them and go "look, it's the same thing", especially when the genres and tropes of the two books are so utterly different. For that matter, Harry Potter is also nothing like Earthsea, which is another common reference point. I wonder if Americans just don't have as much experience with boarding school fiction to be able to categorise Harry Potter as a series?
If every coked up SDR can build a tech stack, then every junior SWE can get superhuman SEO.
If every product has superhuman seo and engineering, and there are 10 or 100x more products, then probably everyone uses the exact right one for their needs, and quality for your specific usecase is higher. (More competition means more quality, more of every differentiator, including lower prices. )
In a world of zero marginal cost of production (turning ideas into reality with a prompt), maybe it’s hard for anyone to eke out profit margin; I can’t see what anyone’s edge would be in this world. The end state here is much more disruptive than “dang, a coked up sdr out-competed me on my SaaS ide-“.
When you write operational critical code, it matters. No one can blame “the AI made me do it” when things go down and hundreds of thousands of people are without service.
When your code can hurt people, it matters. You can’t burn someone’s eye with a laser then point to some AI agent when lawsuits start flying in.
When millions of dollars in production data is lost or corrupted, who is responsible? Not AI. Quality matters.
I keep hearing this one phrase about code quality again and again. Sure, no one cares about the dumb little linter failing your builds, but when code quality comes to responsibility, it goes hand in hand. It’s either that or your all working on hobby projects.
More importantly, I bet none of the companies running with that level of risk are touching Generative AI powered tools with a 30 feet pole. Maybe Boeing.
Many people I know are using GenAI in their day to day professional lives, and loving it. I'm not one of them. I'm a quality freak. While development is not my primary job, I love to write dependable code, which lets me to sleep well at night and forget that it even exists after some point.
But not everyone is enjoying and caring about their job and quality of their work, as long as they get paid and tick boxes. Even in companies where people write millions lines of code touching billions of people's lives (e.g.: Microsoft).
Time to market, retention, engagement, getting that promotion, a new car, meeting KPIs are more important than that pesky thing called quality. Because it slows them down. They are doing something amazing, so they need no permission, and the new amazing thing is "software built with AI in record time with less developers". letter Q in previous sentence stands for quality, if you find one.
That's why AI is hurting us so much right now.
We were always trying to have quality in our project, whether it was for readability or for code evolution.
No, Steve, you don't name your 42 variables with only two letter and no you don't use Norse mythology for naming servers in your infrastructure. Yes Odin is the most powerful so it's the production server but Tyr for the source control and print server isn't really obvious.
Well now AI is Steve.
It will create nice little 300 lines functions with a block repeating 6 times. You know that you will have 6 fix to make instead of one if this block was in a simple function.
It's not instinct a this point, is pure knowledge screaming "it's wrong".
And you now realise that the hidden strength from your craft wasn't about coding the best binary tree search algorithm, it was about knowing the underlying soft unknowns that really made it software.
We have a strong feeling that we're watching dozens of kids running with scissors and we don't know whether it's really scissors, we're just getting too old for this shit, or if we should just stop "progress" because we don't like it.
We're the horse breeders when everyone discovered cars.
But that cost is not trivial. In some topics (but not limited) like medial devices, the legal liability would just bankrupt the company. Not so cheap compared to hiring a few humans. I’m picking an obvious cases here, but there are many others.
> Norse mythology for naming servers in your infrastructure
Ouch, yeah seen this a few times, outside of Scandinavia.
for personal side projects of the "handy SAAS thing that gives all your JSON a lustrous sheen" variety, he's probably more on target that quality seems to have gone by the wayside.
Doesn't sound like a hobby side project. Sounds like a business. And then yeah, you get all that comes with it.
Your customers are paying you $1000 a month to handle a process that is worth $10k to them and might be worth $50k to their customers. If you lose that data you haven’t lost $1000 of data. Even if you only made $100 off of the transaction.
Margins are worse, but selling is easier. If you've got a thing you can be sure that someone somewhere will give you money for it.
Great point. AI remixes and rips-off existing code-bases in a manner that is impossible to attribute copyright violation making it legal. ie, Perfect cloning. In a world where cloning is legal, the engineering cost of product drops to zero. That is where software production could be headed. What remains is marketing/distribution/sales.
There will remain niches solving "hard problems" which cant be cloned, but those will be rare. Hard problems are where a lot of engineering complexity resides, involving interacting components for which there are no examples in training datasets to copy from. For example, a complex distributed system or hardware with multiple nuanced tradeoffs.
Don't forget liability & compliance :)
There will be people who will pay for "human coded" software if it is better. Quality is always a differentiator that some people will pay for.
Stuff for old men like me
That's what I mean by margins being a significant difference.
You can't hope to succeed by building something cool without distribution already figured out. If you haven't put the work in building a social following, you're pretty much locked into pay to play (which isn't horrible if you target small targeted bloggers/youtubers/etc, but it's not my bag). OpenClaw exploded because Peter has >100k twitter followers and among them are plenty of people who themselves have a ton of followers.
So, if you're building, you also need to focus on building an audience.
The high touch enterprise sales strategy is solid though, and easier to bootstrap. That's why Alex Hormozi and Dan Martell push people getting started that way.
The game has change. The ‘how’ we build it is easy. The ‘what’ we build is and always has been the hardest part of any SaaS or business.
This is what the promptfondlers don't want to admit: the how has been easy for a long time. This last, I dunno, 35 years or so, Visual Basic, Delphi, whatnot, producing code has been very easy. You don't need a fundamentally fascist probabilistic nightmare to do it. The hard problems are indeed is "what" to build and how we maintain it. There's only hype. There's no results. https://mikelovesrobots.substack.com/p/wheres-the-shovelware...
As for fascism, check https://blog.bgcarlisle.com/2025/05/16/a-plausible-scalable-... for example
> By “fascist” in this context, I mean that it is well suited to centralizing authority, eliminating checks on that authority and advancing an anti-science agenda.
Or check Woodrow Hartzog & Jessica Silbey, How AI Destroys Institutions , 77 UC Law Journal (2026). Available at: https://scholarship.law.bu.edu/faculty_scholarship/4179
I’m not so sure about that. It’s very easy to take your own knowledge for granted. Most people can’t do what we do. Most of my customers couldn’t even express what they wanted.