I miss when gaming in general was less mainstream and more weird like this. Now the silicon manufacturers hate that they even have to sell us their scraps, let alone spend time on making unique designs for their boxes.
I bought a small press book with a collection of this art and it was a fun little trip down memory lane, as I’ve owned some of the hardware (boxes) depicted in it.
> I miss when gaming in general was less mainstream and more weird like this.
To me, this is a continuum with the box art of early games, where because the graphics themselves were pretty limited the box art had to be fabulous. Get someone like Roger Dean to paint a picture for the imagination. https://www.rogerdean.com/
The peak of this was the Maplin electronics catalogue: https://70s-sci-fi-art.ghost.io/1980s-maplin-catalogues/ ; the Radio Shack of UK electronics hobbyists, now gone entirely. Did they need to have cool art on the catalogue? No. Was it awesome? Yes.
Turns out that the Psygnosis developers in the 1980s used him as a kind of single-shot concept artist. They would commission the box art first, then use that as inspiration for designing the actual game to go inside the box.
Huh. I hadn't actually realised Maplin was gone entirely. They closed in Ireland a while back, but I put that down to a general trend of marginal UK high-street retailers (Argos etc) pulling out of Ireland, but still existing in some form in the UK.
Weird shop; they never really got rid of any stock that was even theoretically useable, so it was at least partially a museum of outdated gadgets.
On the plus side, PC gaming hardware seems to last ages now. I built my gaming desktop in 2020, I had a look lately at what a reasonable modern mid tier setup is and they are still recommending a lot of the parts I have. So I'll probably keep using it all for another 5 years then.
Its a double edge sword. Yes, back then 2 year old computer was old, but at the same time every 2 years a new generation of games came out that were like never seen before. Each generation was a massive step-up.
Today, a layman couldnt chronologically sort CoD games from past 10 years from looks/play/feel, new Fifa and similar is _the_ same game but with new teams added to it, and virtually every game made is a "copycat with their own twist" with almost 0 technical invention.
I still have a 1080ti which does swimmingly. There just aren't enough AAA/"AAAA" games coming out that I care to play. Oblivion remaster almost tempted me into upgrading but I couldn't justify it just for a single game.
The only reason I'd upgrade is to improve performance for AI stuff.
On the other hand, you're also stuck with design mistakes for ages.
The AM5 platform is quite lacking when it comes to PCIe lanes - especially once you take USB4 into account. I'm hoping my current setup from 2019 survives until AM6 - but it seems AMD wants to keep AM5 for another generation or two...
> Now the silicon manufacturers hate that they even have to sell us their scraps, let alone spend time on making unique designs for their boxes.
I genuinely don't believe this to be true for AMD. I bought a 6600xt on Release Day and by the time I was able to build my complete PC, it had upstream linux kernel support. You can say what you will about AMD but any company that respects my freedoms enough to build a product with great linux support and without requiring any privacy invading proprietary software to use is a-ok in my book.
I agree with the spirit of your post, and that AMD is probably the lesser evil, but it's worth noting they "just" moved the proprietary bits into a firmware blob. It's still similarly proprietary but due to the kernel being pretty open to such blobs, it's a problem invisible to most users. You'd have to use linux-libre to get a feel for how bad things really are. You can't really use any modern GPUs with it.
>I genuinely don't believe this to be true for AMD. I bought a 6600xt on Release Day
That was 2021 though when AMD was still a relative underdog trying to claw market share from Nvidia from consumers. AMD of today has adjusted their prices and attitude to consumers to match their status as a CPU and GPU duopoly in the AI/datacenter space.
Just the mention of pieces of hardware we don't really need anymore (sound cards, modems, etc) triggers a flood of nostalgia. I used to spend DAYs poring over PC part catalogues dreaming of my ideal rig. And brands like Hercules, Creative, Matrox all trigger the same feelings.
Crazy contrast to me having spent the past weekend wondering if cloud gaming services like Geforce Now are matured enough that I can fully move to a thin client - fat server setup for the little bit of gaming I still do.
The technology works, but the business model doesn't, so there's the eternal risk that it might get shut down at short notice with no way to export your saves.
Besides the box art, I miss the days when 1) the graphics card didn't cost more than the rest of the components put together, 2) the graphics card got all of its damn power through the connector itself, and 3) MSRP meant something.
I'm not in the market for a 5090 or similar, but the other day I was looking at a lower-end model, an AMD 9060 or Nvidia 5060. What shocked me was the massive variation in prices for the same model (9060 XT 16 GB or 5060 Ti 16 GB).
The AMD could be had for anywhere from 400 to 600 euros, depending on the brand. What can explain that? Are there actual performance differences? I see models pretending to be "overclocked", but in practice they barely have a few extra MHz. I'm not sure if that's going to do anything noticeable.
Since I'm considering the AMD more and it's cheaper, I didn't take that close a look at the Nvidia prices.
Looks. I'm not joking. The market is aimed at people with a fish bowl PC case that care about having a cooler with a appealing design, a interesting PCB colour and the flashiest RGB.
Some may have a bit better cooling but the price for that is also likely marked up several times considering a full dual tower CPU cooler costs $35.
>What shocked me was the massive variation in prices for the same model [AMD v. nVidea]
I am not a tech wizard, but I think the major (and noticeable) difference would be available tensor cores — that currently nVidea's tech is faster/better in the LLM/genAI world.
Obviously AMD jumped +30% last week from OpenAI investment — so that is changing with current model GPUs.
I just bought a RTX 5090 at MSRP. While expensive, it's also a radically more complicated product that plays a more important role in a modern computer than old GPUs did years ago.
Compared to my CPU (9950X3D), it's got a massive monolithic die measuring 750mm2 with over 4x the transistor count of the entire 9950X3d package. Beyond the graphics, it's got tensor and RT cores, dedicated engines for video decode/encode, and 32GB of DDR7 on the board.
Even basic integrated GPUs these days have far surpassed GPUs like the RTX 970, so you can get a very cheap GPU that gets power through the CPU socket, at MSRP.
Do yourself/me a favor, and give your 5090's power plug/socket a little jiggle test.
I'm a retired data center electrician, and my own GPU's has been "loose" at least more than once. Really make sure that sucker is jammed in there/latched.
> the graphics card didn't cost more than the rest of the components put together
In fairness, the graphics card has many times more processing power than the rest of the components. The CPU is just there to run some of the physics engine and stream textures from disk.
The existence of scalpers rather shows that the producer set the price of the product (in this case GPU) too low [!] for the number of instances of the product that are produced.
Because the price is too low, more people want to buy a graphics card than the number of graphics cards that can be produced, so even people who would love to pay more can't get one.
Scalpers solve this mismatch by balancing the market: now people who really want to get a graphics card (with a given specification) and are willing to pay more can get one.
So, if you have a hate for scalpers, complain that the graphics card producer did not increase its prices. :-)
That's nice, but they were interactive - You could move around the scene or change the camera angles. The fact that you could do this and prove it was realtime and not prerendered was part of the demo and most of the charm. Lacking that, it's just... lacking.
I would guess part of the reason for this was box art used to matter because most of these cards were sold through dedicated electronics retailers like Fry's Electronics, Microcenter, and CompUSA. There was basically no such thing as online ordering for this sort of thing. People were physically browsing goods on shelves.
Just chiming in here, but at least two of the generations of cards there are from ~2005-2008 and we old farts definitely bought (or convinced our parents to buy) things from Newegg at the time!
I think it comes from a marketing exaggeration of what the card could do. None of the cards of the day could actually produce their own box art (in real time) but the art implies they could in a way they can get away with. It follows the tradition of box art on 8-bit games wildly exaggerating what the in-game graphics might look like and they'd sometimes post a tiny disclaimer in the corner.
I miss electronics retailers. Any hardware project nowadays requires me to wait several days before I can actually start as I am forced to order online.
From full cases [0] including the CPU cooler in general, to themed components[1], when it comes to gaming makers are going beyond and above to create cool visuals.
The ones in the article are boxes only, the actual cards were different from what were represented on the box. Anime-themed products are products themselves in various themes. I'd argue that these two are different phenomena.
Years ago, I picked up a low profile, single-slot GPU that worked well in Linux to throw in old machines when someone gives me one to mess with or recover. The best fit at the time was a Yeston AMD card, and in a world of cards that are all "Black with {{primary_color}}" the choice of blinding magenta made me smile.
That's fantastic. I recently bought a Lofree mechanical keyboard (they're a Chinese brand) and they definitely have the most unusual hardware designs I've ever seen.
Well there is still an NPC that proclaims Kirkbride's drug binge fueled [affectionately] lore.
Besides, in Skyrim you eat souls of hitherto immortal beings in an act of metaphysical cannibalism, and, among other things, get to witness firsthand exactly what happens to those souls you trap to fuel your fancy sword of zapping.
Meanwhile, in the background, Vivec might or might not have been kidnapped to be on the receiving end of that spear thing, and fascist elves are trying their hardest to undo the universe (it's not plot pertinent though), and also briefly did (or claimed to do) something to the moons (that are not moons, remember) that terrified an entire race into submission.
The point is, the lore is still there. You just have to pay attention, because it's not always spelled outright.
Why play modern games? There is an almost infinite backlog of experiences for you to indulge in from the late 90s/early 2000s alone.
They're also great value; a couple months back I went to a local store and bought 100 or so "old" game CD/DVDs for less than $35, none scratched. For the price of one triple-A game, I'd probably have been able to get 250 at least.
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I bought a small press book with a collection of this art and it was a fun little trip down memory lane, as I’ve owned some of the hardware (boxes) depicted in it.
For anyone else interested: https://lockbooks.net/pages/overclocked-launch
To me, this is a continuum with the box art of early games, where because the graphics themselves were pretty limited the box art had to be fabulous. Get someone like Roger Dean to paint a picture for the imagination. https://www.rogerdean.com/
The peak of this was the Maplin electronics catalogue: https://70s-sci-fi-art.ghost.io/1980s-maplin-catalogues/ ; the Radio Shack of UK electronics hobbyists, now gone entirely. Did they need to have cool art on the catalogue? No. Was it awesome? Yes.
https://spillhistorie.no/2025/10/03/legends-of-the-games-ind...
Turns out that the Psygnosis developers in the 1980s used him as a kind of single-shot concept artist. They would commission the box art first, then use that as inspiration for designing the actual game to go inside the box.
Weird shop; they never really got rid of any stock that was even theoretically useable, so it was at least partially a museum of outdated gadgets.
Today, a layman couldnt chronologically sort CoD games from past 10 years from looks/play/feel, new Fifa and similar is _the_ same game but with new teams added to it, and virtually every game made is a "copycat with their own twist" with almost 0 technical invention.
The only reason I'd upgrade is to improve performance for AI stuff.
The AM5 platform is quite lacking when it comes to PCIe lanes - especially once you take USB4 into account. I'm hoping my current setup from 2019 survives until AM6 - but it seems AMD wants to keep AM5 for another generation or two...
Now it's a node in my proxmox cluster running transcodes for jellyfin. The circle of life
I genuinely don't believe this to be true for AMD. I bought a 6600xt on Release Day and by the time I was able to build my complete PC, it had upstream linux kernel support. You can say what you will about AMD but any company that respects my freedoms enough to build a product with great linux support and without requiring any privacy invading proprietary software to use is a-ok in my book.
Fuck NVidia though.
That was 2021 though when AMD was still a relative underdog trying to claw market share from Nvidia from consumers. AMD of today has adjusted their prices and attitude to consumers to match their status as a CPU and GPU duopoly in the AI/datacenter space.
Several models don't even have pictures of the card, but every one of them shows the crazy box.
They also still list all their old GPUs. Compare the wild boxes at the top with the TV tuner boxes at the bottom: https://support.hercules.com/en/cat-videocards-en/
Crazy contrast to me having spent the past weekend wondering if cloud gaming services like Geforce Now are matured enough that I can fully move to a thin client - fat server setup for the little bit of gaming I still do.
There was also this[0] video posted recently here of a Turbo Pascal tutorial which has some interesting intro :-)
[0] https://www.youtube.com/watch?v=UOtonwG3DXM
I'm not in the market for a 5090 or similar, but the other day I was looking at a lower-end model, an AMD 9060 or Nvidia 5060. What shocked me was the massive variation in prices for the same model (9060 XT 16 GB or 5060 Ti 16 GB).
The AMD could be had for anywhere from 400 to 600 euros, depending on the brand. What can explain that? Are there actual performance differences? I see models pretending to be "overclocked", but in practice they barely have a few extra MHz. I'm not sure if that's going to do anything noticeable.
Since I'm considering the AMD more and it's cheaper, I didn't take that close a look at the Nvidia prices.
Looks. I'm not joking. The market is aimed at people with a fish bowl PC case that care about having a cooler with a appealing design, a interesting PCB colour and the flashiest RGB. Some may have a bit better cooling but the price for that is also likely marked up several times considering a full dual tower CPU cooler costs $35.
I am not a tech wizard, but I think the major (and noticeable) difference would be available tensor cores — that currently nVidea's tech is faster/better in the LLM/genAI world.
Obviously AMD jumped +30% last week from OpenAI investment — so that is changing with current model GPUs.
Compared to my CPU (9950X3D), it's got a massive monolithic die measuring 750mm2 with over 4x the transistor count of the entire 9950X3d package. Beyond the graphics, it's got tensor and RT cores, dedicated engines for video decode/encode, and 32GB of DDR7 on the board.
Even basic integrated GPUs these days have far surpassed GPUs like the RTX 970, so you can get a very cheap GPU that gets power through the CPU socket, at MSRP.
I'm a retired data center electrician, and my own GPU's has been "loose" at least more than once. Really make sure that sucker is jammed in there/latched.
In fairness, the graphics card has many times more processing power than the rest of the components. The CPU is just there to run some of the physics engine and stream textures from disk.
Because the price is too low, more people want to buy a graphics card than the number of graphics cards that can be produced, so even people who would love to pay more can't get one.
Scalpers solve this mismatch by balancing the market: now people who really want to get a graphics card (with a given specification) and are willing to pay more can get one.
So, if you have a hate for scalpers, complain that the graphics card producer did not increase its prices. :-)
You'll have to use the Internet archive to see them all. [1] Several, like 'Dawn' for example, were quietly removed in 2020.
[0] https://www.nvidia.com/en-us/geforce/community/demos/
[1] http://web.archive.org/web/2019/https://www.nvidia.com/en-us...
From full cases [0] including the CPU cooler in general, to themed components[1], when it comes to gaming makers are going beyond and above to create cool visuals.
[0] https://www.dospara.co.jp/gamepc/kuzuha.html
[1] https://www.yodobashi.com/product/100000001009108157/
Here's one of their mice: https://www.lofree.co/products/lofree-petal-mouse
Anime is certainly weird, but I wouldn't say in the right way.
Games are no different, in Morrowind gods ripped each other's penises off and used them as spears; in Skyrim you fight dragons.
Besides, in Skyrim you eat souls of hitherto immortal beings in an act of metaphysical cannibalism, and, among other things, get to witness firsthand exactly what happens to those souls you trap to fuel your fancy sword of zapping.
Meanwhile, in the background, Vivec might or might not have been kidnapped to be on the receiving end of that spear thing, and fascist elves are trying their hardest to undo the universe (it's not plot pertinent though), and also briefly did (or claimed to do) something to the moons (that are not moons, remember) that terrified an entire race into submission.
The point is, the lore is still there. You just have to pay attention, because it's not always spelled outright.
They're also great value; a couple months back I went to a local store and bought 100 or so "old" game CD/DVDs for less than $35, none scratched. For the price of one triple-A game, I'd probably have been able to get 250 at least.