Having a deal with one platform doesn't automatically mean you can't post on another. If Twitter/Reddit are afraid enough of Bluesky that they are writing exclusivity into their contracts, I think that's something to see.
I'd love to know why they needed a custom contract in the first place. My company doesn't have a "deal" with Twitter but we still post there.
> I'd love to know why they needed a custom contract in the first place. My company doesn't have a "deal" with Twitter but we still post there.
I suspect it has to do with the permission to share highlights from the match in their official accounts. Probably those videos belong to the broadcasters and not to the teams themselves. One of the links from the article [1] says that the agreement provides X users with highlights such as touchdowns.
This does not mean that not being able to create an account on a different network is a dumb restriction, even if it's for sharing news or pictures of the team on special days and not videos from the games.
> Under this multiyear deal extension, the NFL and X will bring even more custom content for brands to sponsor in the form of co-branded highlights, sponsored Spaces, polls, and other creative formats. Let’s go!
The Trending page is ALWAYS full of sport hashtags. Always...like over 75% of the trending topics are sports. No matter how many times i click "Not Interested" it still shows me sports. Its like ESPN is paying a huge amount of money to completely monopolize the trends list
Readit News
I'd love to know why they needed a custom contract in the first place. My company doesn't have a "deal" with Twitter but we still post there.
I suspect it has to do with the permission to share highlights from the match in their official accounts. Probably those videos belong to the broadcasters and not to the teams themselves. One of the links from the article [1] says that the agreement provides X users with highlights such as touchdowns.
This does not mean that not being able to create an account on a different network is a dumb restriction, even if it's for sharing news or pictures of the team on special days and not videos from the games.
[1] https://deadline.com/2024/04/nfl-x-twitter-renew-content-par...
No one is afraid here, they are just businessmen doing business.
https://deadline.com/2024/04/nfl-x-twitter-renew-content-par...
[^0]: https://exhibitions.ushmm.org/propaganda/german-radio-the-pe...
But my guess is Twitter and sites like that pay for the NFL to be on their site. Since Bluesky is decentralized, no place or one to extort $ from.
There are also 3rd party algorithms, moderation, and interfaces you can mix and match
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