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Posted by u/mlettini 10 months ago
Show HN: Jelly – A simpler shared inbox for small teamsletsjelly.com/...
Hello HN!

I wanted to share something we at Good Enough (https://goodenough.us) built over the past year:

Jelly! https://letsjelly.com

Jelly is a simpler shared inbox for small teams (like us) to answer team email. We had just been sharing a login to Fastmail previously, but as email started getting busier, that really started to stink as a solution — no one knew who was going to answer what, if someone else saw an email or not, etc etc. And a Google Group would prove to be worse, as replies too easily got lost to personal inboxes if someone accidentally didn’t “Reply All”. It wasn’t great!

We went looking for a tool to solve these problems, but everything we found was way too much software, and really quite expensive charging per seat. We didn’t need a complex ticketing system. We just needed email, as a team, in a simple and sane way.

So we built Jelly! And we’re not charging per seat, so you can bring your whole team for a very affordable price. (As a quick comparison for our team of six: Jelly’s lowest tier costs just $29/month while Zendesk’s costs upwards of $330/month.)

We would love to hear thoughts from anyone on a small team that needs to handle shared email. Also, if you know of other teams in that same position, we’d appreciate you letting them know about Jelly. Thank you!

lazyatom · 9 months ago
Quite a few comments now about how you can use forwarding or mailing lists to achieve something similar. There are definitely plenty of relatively-simple ways to _distribute_ incoming emails to multiple recipients.

But once the messages end up in your personal inbox, it's pretty hard for the other people you are collaborating with (or your family in the scenario here) to participate in the rest of conversation, unless you're willing to be extremely diligent with Cc/Bcc-ing.

It's also certainly possible to use things like labels or messages-left-in-draft to try and avoid stepping on each other's toes and coordinate responses. But again, you've got to be diligent.

What Jelly aims to do is make it _easy_ for non-technical people (and technical people who want something that "just works") to share email smoothly, without having to build the rules themselves or make sure everyone sticks to the system to keep it working well.

mroset · 10 months ago
Does anyone use a tool like this for shared family email? As the kids are getting older and there's email communication from daycare and school and extracurriculars and everything else, the method of "all communication about X goes to one parent" is not really scaling. Just using one shared gmail could also work, but requires more communication around "are you handling that response or am I?".

It seems like fundamentally the same problem as this tool is solving, but when it's for family instead of business, even $30/month starts to feel pretty pricey.

jmcphers · 10 months ago
I use Fastmail for this. Here's what we do:

- My wife and I each have our own email addresses

- We have a third email address that we share with the school (etc.); this email address is not a real inbox but a forwarding address that sends mail to the first two

- When email is sent TO this address, the default is to reply FROM the address

- When email is sent FROM this address, an Auto BCC rule sends a copy to the other spouse

In this way we both get our own personal email addresses, but we have a shared address that goes to both of us, and we know if an email sent to that address has been replied to, what the reply was, etc.

tjbiddle · 9 months ago
Just wanted to give another shout to FastMail. I'm a super happy user. I originally switched over for business reasons as it had a lot of features I liked. The past year, I exported my gmail history to it and setup forwarding so now I'm 100% on it for personal and business. So much cleaner.

Paid service - but with all the features + privacy of not being on Google (Well, anything going to my gmail still goes through - but slowly moving away) + they have excellent and fast customer support - all makes it worth it.

lazyatom · 9 months ago
We love Fastmail, and that's the service that hosted our email for a long time.
satyamkapoor · 9 months ago
Hi,

I don’t really get where to configure the auto bcc rule when sending emails from third email address.

Thanks

wanderingmind · 10 months ago
The easy option is to create a common email account and share that and create a rule to forward all emails to that common email to both your emails. This way any email is forwarded to both the parents.
cube00 · 10 months ago
Downside there is you can't tell what's been replied. In a shared mailbox you can move it out and disappears for everyone so you know it's done.
llamaimperative · 10 months ago
But that… doesn’t behave the same…?
jabroni_salad · 10 months ago
shared mailbox. Just putting a label/tag/category on a message to call dibs and a todo/completed status can go pretty far. I once worked at a callcenter that did that with hundreds of messages a day.

I tried sparkmail but it's a little much for non-business purposes to be honest.

throw20241113 · 9 months ago
Not exactly a tool like this, which I'll give a try to (but introducing new workflows in personal life is always challenging). We use https://emailshot.io to easily share and keep track of emails outside of GMail. This is very convenient in cases where you get the email and want to share it via WhatsApp, for example, or add them to a google sheet.
grvdrm · 9 months ago
I have another variation on this problem: my wife and I get the same emails from school. We both have accounts within the school platform.

So, what usually happens: 1. Both of us get email

2. One of us sees email before other, may or may not do something about it

3. Possibly one of us fwds the email to the other, creating two copies in one inbox.

4. It's not always clear if (2) results in something happening. And by that I don't mean in (2) that one of us said we would do it. Instead, I'm thinking one step further: we needed to pick a Parent-Teacher conference. How do we know we did it?

5. At some point we might archive/delete emails

6. Many of these emails contain admin dates. Things like half-days, dismissal changes, etc. Usually with dates/times that then need to go into a calendar. So, we try to send each other calendar invites (from personal Gmails) to handle.

#6 is often the real problem. We're looking into the Skylight Calender. Some people swear by it. I hear people like Cozi but that app is a mess.

jamesponddotco · 9 months ago
My wife and I have personal emails but also one that’s shared between us and set up on devices for both, so we can keep track of things that should be shared, like credit card statements, bills, and whatnot.

We use Migadu, which allows you to have as many mailboxes as you want with any plan, so it’s pretty cheap.

depsypher · 9 months ago
I use Cloudflare Email Workers to manage this kind of thing. It works well, especially for receiving mail, but when you need to respond it does break down a bit. Jelly seems like a better solution overall, but if you need something simple and totally free Cloudflare is pretty good.

I wrote about my setup here: https://www.commithash.com/posts/a-better-way-to-share-email...

ninjis · 9 months ago
Definitely been looking for the same. I thought I would have a little time before needing to worry about it. However, our newborn has additional medical needs, so my SO and I are needing more coordinated back and forth with medical teams. Also means that our newborn needs a mailbox of their own in order to register for medical secure portals, which we need to access on their behalf.
lazyatom · 9 months ago
Please get in touch, we'd like to help.
physhster · 10 months ago
Mailing list with both parents as recipients? All my generic house stuff goes to a utilities@ alias that goes to my spouse and I. Works great.
earlhathaway · 9 months ago
Thinking of building this (and also for sms). Feel free to reach out if anyone is interested.

I think I can do something like $25 or $50 a year for an email address that's basically a distribution group w/ some smart routing for replies and something similar for sms.

Use cases as varied as shared accounts, everyone getting grocery delivery notifications, etc.

chrismatheson · 9 months ago
from my own experience. There are some amazingly interesting use cases for organising family life. We have shared drop offs/pick ups with another family which is a constant flow of WhatsApp messages.

I too have thought of a shared comms channel for all "incoming family business" SMS & Email would be a good start, but WhatsApp is a non-negligible channel as well.

And dont get any parent started on the 35 different School/Club apps etc

folmar · 10 months ago
Easiest is to leave/mark message unread if you are not taking action. Not a 100% solution, but often good enough.
lazyatom · 10 months ago
This is exactly what we were doing before we built Jelly. We decided it was not Good Enough™ :)
9dev · 10 months ago
You can just leave a note to your spouse in a draft reply of your shared mailbox, like „going to take care of this, XO“ and avoid yet another tool in your setup, I think
cube00 · 10 months ago
Let's break out after family stand up.
gcr · 9 months ago
Share Gmail credentials and assign labels for who’s handling the response.
2Gkashmiri · 9 months ago
i use racknerd and mailinabox. 3 years rock solid. no fuss.

i just have 1 mail@domain.ext email id that i use everywhere. everyone is logged in to that email

i use backblaze b2 for backups which are taken automatically. this costs me something stupid, like $15/year for vps and $12/year for domain if i remember correctly.

have to occasionally update the server by ssh which takes 5 minutes every 6-10 months.

jermaustin1 · 10 months ago
How will you keep your price so low?

I've been burned too many times on "simple, cheap, multi-user" shared inboxes. Most recently Groove HQ where it went from $20 for our team of 3 to $45/seat for our team of 5 over the course of a few years. It was still worth it, but when I left that company, I had to switch to a shared gmail account because I'm not dropping $135/mo for a software project that may or may not take off.

lazyatom · 10 months ago
For us, affordability is _part of the product itself_.

We’re specifically building this _not_ to hoover up every dollar on the table, but to serve smaller groups that have been left out in the cold by "bigger" tools, and who get screwed by per-seat pricing. We believe there are enough teams who fit this profile to be profitable.

There’s a difference between making profit and maximizing profit. the capitalists will call us crazy, but we're not here to maximize profit.

ROFISH · 10 months ago
I love this. Seriously.

I have teams with 1-2 permanent members and 8 more that may or may not want to check like... maybe once a week at most. Seat limits really mess with the "compliance officer needs to do something every once in a while but do we really need to pay for a separate seat?" issue with per-seat pricing.

A heavy user and a one-time-monthly user are different costs to the product but charge me the same. ;_;

izolate · 10 months ago
This is such a refreshing perspective! I've always wondered if there's room for craftsmen to build quality products for smaller groups. Your focus on simple, well-designed software really resonates with me. Thanks for showing us a viable path.
ThomasRooney · 10 months ago
Would you mind explaining a bit more over why this has value over and above a google group in collaborative inbox mode?

Annecdotally, I think there's a lot of good problems for a new vendor to solve with a product in this category, but a collaborative inbox is really just the baseline of a solution. Personally, the main issue my team has with collaborative inboxes are not issues with handling who replys to each message, it's an issue of spam. Would love to have a vendor build a solution powerful enough to solve these specific problems:

  1. Filtering out automated beg-bounty outreach from any actual security issues by having some form of LLM responder: ideally having a bit of semi-automated back/forth (e.g. approved with a rich Slack button) to help determine if someone is serious or not (after two years of operating, I'm still at 100% of messages (over 1-2 messages per month per company) to security@example.com being spam; suspect over the mid-term it'll still be 98%+). 
  2. Filtering out spam where people are accidentally reaching out to the wrong company. 
  3. Filtering out spam where people are trying to sell us products we're not interested in. E.g. we attend conferences, for every actual conference email we get maybe 5 or 6 trying to sell us attendee email lists. 
(would be happy to chat more, if you want to interview a potential customer; if you could really solve these above problems I'd pay you way more than your highest monthly rate on your pricing tier in a heartbeat, ideally scaling per email inbox rather than seat which would be likely be more lucrative for you, and more predictable for me)

lazyatom · 10 months ago
I believe if you want a Google Group Collaborative Inbox for an email address at a domain you own, then you need to be paying for a Google Workspace, which is currently something like $6/user/month.

Beyond that, Jelly has better design (IMHO!), can be used without needing a Google account, lets you discuss conversations inline, gives you an activity view for quickly seeing everything that's happened... basically, GGCI is fine, but we are laser-focussed on making Jelly a _great_ shared inbox for teams.

We'd love to chat more about your ideas though -- send us an email! You can find the contact details on https://letsjelly.com ;-)

mxuribe · 10 months ago
I'm really liking the UX there! In sports-speak there's the "Whose got the ball" method to identify who is managing a topic...and the way this is executed - from what i saw in the video - seems really straight-forward to help answer that. While maybe some super tech-savvy orgs might not immediately see the value, i can absolutely see tons of small and maybe medium businesses wanting this functionality. As a father and a husband, almost by definition i am a cheapskate...but even i have to agree that the monthly pricing is quite fair. (Even though I'm really cheap, i am done with "free services" which are just not worth it - especially for running a business on, etc. I am now in the phase of my life where i am willing to pay for good products/services, assuming i do't get treated like cattle.) Best of luck and kudos on a really nice product!
mlettini · 10 months ago
Thank you! Months ago when we were working on naming this product, some sports-speak was on the table, like Pop-fly and metaphors like what you mentioned XD

Deleted Comment

jklinger410 · 10 months ago
I _really_ like the way this landing page is designed. And I think it really highlights one of the sales points, which is that you are decent and reasonable.

Good stuff. I'm going to send this around to some people.

cade · 10 months ago
Thanks for the kind words! We’re definitely trying to spread more decency and reason in the world. :)

  I'm going to send this around to some people.
Even bigger thanks! It’s hard to ship stuff, and it’s even harder to spread the word.

captn3m0 · 9 months ago
This reminds me of the decade old Show HN for Front, but I really like that this is gonna be "Good Enough", instead of the "modern customer service platform" that Front has become (with prices to match).

https://news.ycombinator.com/item?id=7869726

https://web.archive.org/web/20141013115541/https://frontapp....

kbanman · 10 months ago
Love the product and you've nailed the simple design!

I'm concerned about email deliverability--Even more so after the email verification ended up in my spam. Handling incoming email is simple enough, but for this to be useful to my team we would want to be confident that the emails are ending up in the right place.

cade · 10 months ago

  Love the product and you've nailed the simple design!
Thanks for the kind words!

  I'm concerned about email deliverability
As I’m sure you can imagine, we’re very concerned about email deliverability. We use Postmark to send email and deliverability hasn’t been an issue thus far, but your verification email ending up in spam is not cool. I would ask some followup questions here, but troubleshooting this on HN isn’t ideal for either of us. Any chance you could drop us a line at https://letterbird.co/jelly if you’re willing to dig a bit deeper with us? Sorry for the less-than-stellar experience thus far!

jonahx · 9 months ago
I also liked the landing page.

Constructive criticism, might just be me: I would lose the phrase "jam on email"... something about it (too folksy?) rubbed me the wrong way.

Perhaps something simpler like "Say hello to Jelly, team email done right."