Storm in a teacup, 99% of users will never notice as they scroll past anyway. This story is getting pushed cause someone is mad they’re getting bypassed.
> It is inappropriate, unprofessional and disrespectful to audiences and the musicians of the QSO,” they added. “Creative workers and audiences deserve better from arts organisations.”
> At QSO, we encourage exploration, innovation, experimentation and the adoption of new technologies across all facets of the business. From time to time we will use new marketing tools and techniques as we are an orchestra for all Queenslanders
> I’m also sympathetic. That shoot in real life would cost many thousands of dollars to turn it into reality
Sounds like boomers getting mad that the social media intern didn’t have thousands of dollars to spend for a photo shoot so they used AI instead.
No one is blaming the social media intern. This is a failure straight from the top of the orchestra's business office. The orchestra should have an ad budget allocated for each season, and that ad budget should include photographs of the orchestra on stage. The marketing department can definitely hire a few models - or season ticket holders! - to pose for a few hours for a shoot. Stock photography also exists. These are all solved problems and this is simply poor leadership.
Or, it's just a sign of things to come. Advertising is a negative-sum race to the bottom. If generative AI is cheaper than stock photos, then that's what will be used, first by few to gain momentary advantage in costs, then by everyone else to undo said advantage.
Today, it's enough of a novelty to warrant some outrage and a news article. But people will slowly get used to shitty AI art over the months to come, just as they get used to diminishing quality of everything in life. And then, nobody will be complaining about some orchestra's marketing intern playing with image generators; they'll be built into tools and done automatically anyway.
Readit News
> At QSO, we encourage exploration, innovation, experimentation and the adoption of new technologies across all facets of the business. From time to time we will use new marketing tools and techniques as we are an orchestra for all Queenslanders
> I’m also sympathetic. That shoot in real life would cost many thousands of dollars to turn it into reality
Sounds like boomers getting mad that the social media intern didn’t have thousands of dollars to spend for a photo shoot so they used AI instead.
Today, it's enough of a novelty to warrant some outrage and a news article. But people will slowly get used to shitty AI art over the months to come, just as they get used to diminishing quality of everything in life. And then, nobody will be complaining about some orchestra's marketing intern playing with image generators; they'll be built into tools and done automatically anyway.
Resistance is futile.
Dead Comment