> Now, imagine that once prospects’ and customers’ data are in HubSpot, our platform actively monitors those customers for buying intents. Not just based on direct engagements within the HubSpot platform, but also based on customers’ activities outside of HubSpot and around the web. And, when it’s time to reach out, imagine using generative A.I. powered by all of this rich data to create personal messages. That will be possible with Clearbit and HubSpot.
I have a feeling this will be very successful - but could they do this for B2B?
The AI can send the outreach messages, and then AI can respond. Then we can all go and retire on a beach while the AI's just bounce off of each ad infinitium.
I've always wondered how services like Clearbit work?
How do they map IPs to companies? Do their chrome extensions send data back or something? It seems fairly difficult to me especially with CG-NAT growing and growing?
Curious to see how Clearbit will be integrated into HubSpot and if the Clearbit API will remain open for others to use. Are there any other viable competitors to Clearbit for coverage and quality? We have a legacy plan for my startup at a very good price, so I've never checked out the other options.
Hubspot have been working on how they improve the data that their customers have in their CRM system. The state of CRM data across companies is... variable to say the least, with a leaning towards the poor side.
It's often entered by hand, by a salesperson with a telephone handset in the other hand. Typos, inaccuracy abound, which limits the ability to analyse and gain insight from the data, as well as to use it effectively in automated processes.
Hubspot have been releasing features and changes that start to address this, and I expect powering it all with Clearbit data will be the first thing they do with this acquisition.
There are quite a few companies competing in this space, so there are options if Clearbit shut the doors to use outside of Hubspot.
My company is one of those, focusing on IP->Business matching, but also selling direct access to our database of business information in certain circumstances. (www.leadforensics.com).
ZoomInfo is in the same general area on quality and the price per record is competitive, but they have historically required a high minimum annual spend and have a reputation for litigiousness. There are a few other large players (e.g. apollo), a few medium sized players (e.g. coresignal, mixrank), and some smaller players (e.g. thecompanies, bigpicture). There are also a lot of other folks who are not as api-oriented and are more focused around the sales/marketing experience (e.g. seamless.ai)
Is it approximately correct that most sites (beside Google, Microsoft, Meta, etc.) that get your email address are selling it to data-brokers and sharing cookie/browser-signature information so you can be de-anonymized across the web?
One small piece of nuance here is that a lot of the times they're not selling your email address, they're hashing it and using it as an identifier for targeting on other sites (so that two sites that both have your email address can coordinate to sell you ads, but sites that don't already have your email address don't learn anything new).
Except it's also trivial to buy or produce tables of pre-hashed emails, so this cloak of "oh we don't know who you are, it's a hash!" is usually just lipservice.
No, nobody is interested in de-anonymising, it’s not useful. To target, say a car ad all that is needed is to know that cookie 1234 is interested in buying a sports car, and when that cookie is encountered, serve it a sports car ad.
It's very useful for b2b people to know who is looking at your website and who might be good targets to reach out to. Knowing that Steve the SVP at Databricks is looking at your website vs cookie 1234 is a pretty key differentiator
I don't think this is correct. Meta and Google don't sell direct access to your data. They sell advertising targeting you, based on your personal data.
I'm pretty sure it's illegal to sell users email address to a data broker under GDPR.
Direct marketing is not explicitly banned. If you have a reason to believe that the data subject in question (a B2B person operating in the context of their work) is interested in buying your stuff then you could claim "legitimate interest" and process their contact details/market to them.
That's what people are relying on at the moment. Whether all the data protection authorities in all the member states will agree with the market's assessment of this remains to be seen...
I would guess not most, but that a lot of them do. My assumption is that if there is a third-party service in use, there's a fair chance that a copy of my data is going to the third party in addition to the place I expect it to go. I have nothing but anecdotal information to back this up though.
He's a great guy and deserves the success. I reached out to him in 2013ish about US immigration and he was extremely nice and helpful. Check out his new startup, Reflect Notes, seems to be getting some traction.
Curious what % of Clearbit revenue was from the Salesforce integration (which I imagine will be shut down). I remember years ago when I was looking to use Clearbit it was significantly more expensive to use directly from Salesforce.
Readit News
I have a feeling this will be very successful - but could they do this for B2B?
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This also smells very illegal in the EU without consent.
> personal messages
How do they map IPs to companies? Do their chrome extensions send data back or something? It seems fairly difficult to me especially with CG-NAT growing and growing?
It's often entered by hand, by a salesperson with a telephone handset in the other hand. Typos, inaccuracy abound, which limits the ability to analyse and gain insight from the data, as well as to use it effectively in automated processes.
Hubspot have been releasing features and changes that start to address this, and I expect powering it all with Clearbit data will be the first thing they do with this acquisition.
There are quite a few companies competing in this space, so there are options if Clearbit shut the doors to use outside of Hubspot.
My company is one of those, focusing on IP->Business matching, but also selling direct access to our database of business information in certain circumstances. (www.leadforensics.com).
I'm pretty sure it's illegal to sell users email address to a data broker under GDPR.
Direct marketing is not explicitly banned. If you have a reason to believe that the data subject in question (a B2B person operating in the context of their work) is interested in buying your stuff then you could claim "legitimate interest" and process their contact details/market to them.
That's what people are relying on at the moment. Whether all the data protection authorities in all the member states will agree with the market's assessment of this remains to be seen...
Citation? Or just an assumption?
https://underdog.io/blog/engineers-guide-to-us-visas
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Clearbit (nor my company) don't do anything B2C.
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