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sschueller · 4 years ago
I don't like large companies using basic words for their business. They take complete control of all trademarks and screw anyone who has anything similar.

You want to call your band "new kids on the block" or your game "blocks"? Sorry there is a trademark on block and it's "too similar" to what we do. You don't agree? Go ahead sue us, oh BTW we have more money than you...

voakbasda · 4 years ago
They absolutely should never be granted trademarks on such common words in the first place. The intellectual property system has become another example of regulatory capture, ready to be abused by those with deepest pockets.
stubish · 4 years ago
Brave for a payment processor to choose a name meaning to hinder or impede.
aaronbrethorst · 4 years ago
I hope employees start getting called 'blockheads'. https://observer.com/2012/01/square-employees-are-called-squ...
stubish · 4 years ago
Likely, if their systems cause blockages or they keep blocking payments.

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FormerBandmate · 4 years ago
Why the hell would he copy Meta? That didn't work out particularly well for Facebook, got bad PR and Square is a much better corporate brand than Facebook. Who asked for this?
Nasrudith · 4 years ago
Outside of HN I have never heard anybody reference Square. Compare to Facebook which is hard to not hear about as their rivals angrily spam incoherent hit pieces. That may be his advantage however - while everyone called and still calls Twitter trash from just its restrictive character limit there isn't such a personal hatred to Dorsey. Unlike Zuckerberg he doesn't have a sizable deranged "secretly an evil android or robot" brigade repeating a variant of the "stab in the back" myth.
kwu777 · 4 years ago
what's up with all the renaming? Sounds like a nightmare for the codebase & services or do the eng team just keep the old name internally?
hn_throwaway_99 · 4 years ago
Programmers rarely change codebase names when corporate names change - it has a huge cost for almost no benefit. That's why so many of Apple's Objective-C class names start with NS - which is for NextStep, the company Apple acquired in the mid 90s.
baybal2 · 4 years ago
I would say I find a patter of meaningless name changes much more prevalent in "enterprise software" circles.
willcipriano · 4 years ago
Find and replace wouldn't be that bad with 'Square' I feel like, I don't think you use the word 'Square' too often while programming, if the company was named ';' or 'def' then id just find another job.
iso8859-1 · 4 years ago
You use square all the time if doing linear algebra or geometry. ;)
brockwhittaker · 4 years ago
it's never as easy as find-and-replace :)
smnrchrds · 4 years ago
It seems like Square has an office in Montréal. They should rename that office to "Block Québécois".
tasogare · 4 years ago
Better spell it as bloc to manage local susceptibilities.
logotype · 4 years ago
https://block.com

That domain must have been expensive…

reducesuffering · 4 years ago
Hilarious that they're using squarespace for that instead of their own product, Weebly.
wgj · 4 years ago
They needed something with a default favicon that already looks like a block.
4wsn · 4 years ago
I had never heard of Weebly before but I assumed you had made a typo because surely nobody would call their product "Weebly". I was wrong.