Perhaps I'm stretching the author's message, but at least I believe that the argument extends to all engineering conclusions. The author's call is that we acknowledge this subjective side.
Essentially, true engineering is about tradeoffs, there is no X that is objectively better than Y in all circumstances and contexts.
I think that acknowledging the subjective side is a necessary step to making more rational choices. If you don't know your motivations, you will be a motivated reasoner.
When you can add "I like this tech because it helps me build an identity I aspire to" as an item in the pros column, you realize you no longer have to.
There’s a handful of things like Emacs and APL/J/K that HN introduced to me a decade ago that actively reduce my productivity — and I don’t need your explanations for how I’m using them wrong. They’re, to me, like a good book I’ve already read but keep rereading in-place of books I haven’t read. The reduced productivity is fine because we’re some unknown time away from nuclear war or falling down the stairs.
I have tried to go fully into the "Emacs mindset" (org-mode for everything, multiple pages of custom hydra keybinds etc.) a number of times and I always bounce off. I always feel there is some activation threshold that if I could cross it, I could enter editor nirvana.
I used to joke that the way I use Emacs is I open it, give the empty buffer a very meaningful look, C-x C-c, and open VS Code.