Google has clearly transitioned away from prioritizing customer value (and content creator value, unless you're an advertiser) in favor of some internal opaque KPIs.
After switching to DuckDuckGo years ago, and Kagi last year, it's obvious every time I go back to Google how much they have lost the plot.
It'll take another decade before they lose dominance, but the writing is on the wall. Inertia and market position are the only reason they're still on top. Meanwhile, the younger generation barely uses web search, and the tech savvy are starting to drain away more and more quickly.
Startups should be excited. Rather than being the 800-lb gorilla that is going to come take your lunch, Google is the walking dead behemoth waiting to be harvested for conceptual parts.
After switching to DuckDuckGo years ago, and Kagi last year, it's obvious every time I go back to Google how much they have lost the plot.
It'll take another decade before they lose dominance, but the writing is on the wall. Inertia and market position are the only reason they're still on top. Meanwhile, the younger generation barely uses web search, and the tech savvy are starting to drain away more and more quickly.
Startups should be excited. Rather than being the 800-lb gorilla that is going to come take your lunch, Google is the walking dead behemoth waiting to be harvested for conceptual parts.
I might be a little out of touch, but what do they do instead?