This, combined with the “Our Trusted Partners” section, clearly shows that this isn’t about getting people out to vote in order to strengthen the democratic process - it’s about supporting a particular political party.
As an independent, this is really troubling. It will only result in more tribalism and more shaming for having “undesirable” party registration. Yeah, your actual vote is still private. But considering that mere membership of a party has been an issue in the past, this isn’t very reassuring.
Then again, maybe it will lead to an implosion of the party system and a shift to independent voters.
So not really a small liberal enclave.