I'm not for it, don't want it, but I can't help myself but to see that as the future, as fraud ramps up even more, gets cheaper and businesses feel they have no other way to combat it except adding more tracking everywhere, something blockchains and cryptocurrencies excel at, for better or worse.
So it does seem like the companies themselves do worry about if what you spend it on is legit or not, it's almost the entire purpose of the article unless I misunderstand something?