There aren't really any treatments broadly available. They're holing people up in hospital beds and providing supportive care if needed. There's a few antiviral treatments in the pipeline.
That is pretty important for people at risk. Consider lack of supportive care is what leads to most preventable deaths from regular flu progressing to other issues that will result in death, not the flu itself. For example dehydration and lung infections can be monitored and treated.
The unit economics of most of these companies just don't add up.
VCs have been playing the loss leader game...thats why the metrics always go to growth. Hey we grew x% this week/month/year, they never mention how the "growth" simultaneously leads to bigger losses. Instead its always, we can turn off the growth whenever we want and then is pure profit.
It seems like it makes no sense and this could never work, but they don't need to make a profit, they just need big growth numbers, a cult like buy in of the brand, and then unload it on the public while cashing out.