Not OP, but it's still an important consideration - one can be both glad Google is working on this, but also cautiously optimistic given Google's history. IMO it's right to be wary of private entities taking care of what should effectively be a public service.
If no one is doing it or well, I see no reason to just complain and offer no solution. If there are other solutions and Google is going to hurt or destroy "competition", that's what should be discussed.