The video that is on the site, but buried, doesn't seem to show anything.
And I mean total. A sufficiently advanced algorithm will be able to find everything a person has ever posted online (by cross referencing, writing style, etc.) and determine their views and opinions with high accuracy. It'll be able to extrapolate the evolution of a person's opinions.
The government will be able to target dissidents even before they realize they are dissidents, let alone before they have time to organize.
There are a lot of people like myself who have been following every product/research that comes out watching and using the tools that are coming out at rapid pace.
At a certain point you feel the trajectory and the promise of AGI and ASI does not seem that far away. The conversation about AI isn't hype, it's a genuine concern that people are not taking seriously. This tech is bigger than the average mainstream newstream is making it out to be.
I built an entire MMO this past weekend with a friend using AI. If you are still one of those people going "it's not there yet" you are sleepy. And I get it, it's a lot. But I would strongly encourage you to see what's out there before scoffing.