He seems to have other posts on the lifecycle of software and product budding. Maybe it wasn’t mainstream then but some folks were doing meaningful parts of it.
Both products were initially once-off purchases that you had to install and run on your own infrastructure, and with new, major versions packed with new features that you had to buy if you wanted, but could ignore if you didn’t.
The move to a SaaS model came years later for both products.
I remember being excited by the merger because well, Rackspace had such a fantastic reputation at the time. People still tell stories about their service. The Rackspace Cloud was just up against an absolute monster in AWS and never really became competitive.