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We can even go one step further, if anyone is screwing over websites, then that is the ad industry by not paying for blocked ads. I buy an iPhone and Apple takes some additional money from me to spend on advertising. I did not ask for that but I am fine with it. Now I expect Apple to spend the money they took from me on ads in order to support websites. But if the guy that Apple wants to show the ad that I paid for does not want to see it and blocks it, then I want Apple to respect that and still pay the website. I know, not going to happen, but do not put the blame on people blocking ads.
In fact, you did the opposite.
If I am buying Apple products, am I contributing to their ad budget? If so, where does that money end up? Is it likely that some of it will end up as ad revenue on some website? What difference does it make whether or not I block ads? Or the other way around, if I am visiting websites and look at Apple ads but do not buy Apple products, am I contributing to the ad revenue of the websites?
Also, advertising does other things than tell you to buy something, and it doesn’t always take the form of banner ads. Apple, for example, does a ton of brand awareness advertising. Affiliate marketing often targets direct transactions. Maybe your goal is to simply start a relationship that might someday lead to a really big purchase.
Often, in the era of SaaS, people advertise to existing customers. Apple does this—they have a TV service and a music service and a cloud service.
There are plenty of reasons for them to advertise after you bought the original product.
But your original point was that customers bought the ads. Maybe they didn’t! Maybe they were given funding by a VC firm and the company decided it wanted to build an audience. Maybe they want to advocate for a political issue.
I think the biggest problem with your argument is that it has tunnel vision and sees advertising as this one dimensional thing, when in reality it takes many forms. Plenty of those forms are bad, but it is not as simple as “I bought a product, now I never want to see an Apple ad ever again.” Many businesses (Amazon, eBay) make most of their money off of customers they’ve already advertised to that they advertise to again and again.
If I buy stuff at a grocery store, I can’t get a random bagger fired just because I feel like it. At some point the transaction ends and they ultimately continue to operate with or without your input.
It’s especially stupid because it doesn’t include publishers in the equation at all. It’s just you looping over yourself attempting to validate your choice for running an ad blocker.
Admit you’re doing it because you want to callously screw over publishers. You certainly haven’t put their thoughts into consideration here.
To be clear: Run an ad blocker if you want, but stop acting as if you bought those ads. The chicken dinner I ate the other night has no say how I live my life after our transaction has ended.
They are already paying, it is the way they are paying that causes the mess. When you buy a product, some fraction of the price is the ad budget that gets then distributed to websites showing ads. Therefore there is also nothing wrong with blocking ads, they have already been paid for, whether you look at them or not. The ad budget will end up somewhere as long as not everyone is blocking all ads, only the distribution will get skewed. Which admittedly might be a problem for websites that have a user base that is disproportionally likely to use ad blockers.
Paying for content directly has the problem that you can only pay for a selected few websites before the amount you have to pay becomes unreasonable. If you read one article on a hundred different websites, you can not realistically pay for a hundred subscriptions that are all priced as if you spent all your time on a single website. Nobody has yet succeeded in creating a web wide payment method that only charges you for the content that you actually consume and is frictionless enough to actually work, i.e. does not force you to make a conscious payment decisions for a few cents or maybe even only fractions of a cent for every link you click and is not a privacy nightmare collecting all the links you click for billing purposes.
Also if you directly pay for content, you will pay twice - you will pay for the subscription and you will still pay into the ad budget with all the stuff you buy.
It's not like newspapers where advertising is paid in full before publishers put stories online. It has not been that way for a long time.
Your reasoning for not accessing advertising reminds me of that scene in Arrested Development where, to hide the money they've taken out of the till, they throw away the bananas. It doesn't hide the transaction, it compounds the problem.
If publishers were getting paid before any ads ran the publishing business would be a hell of a lot stronger.