The supermarkets have changed very little about the way they've done business in the last half-century, and as such I have a difficult time imagining them doing a good job executing on something like this.
I've also tested the majority of the meal and food delivery services out there, and my experience meshes well with the above: the local supermarket chain in some ways provides a better offering than anyone (as they should–you're absolutely right about that), but for a few years now they've persisted in making sure the actual execution is the worst I've experienced of any service. I can't see that changing until they completely overhaul their hiring practices and put sufficient processes in place to ensure good execution.
(For the record, Blue Apron strikes me as a pretty mediocre product at a pretty uninteresting price, executed in a pretty bad manner.)
The difference to me is that Amazon competed aggressively on price and selection. You could get books or items which you just couldn't get in a local Borders. You could also get the same item significantly cheaper than a Borders or Barnes and Noble.
Blue Aprons value lies in the recipe and the convenience of having all the ingredients picked out for you, but charges a significant premium. I would like this as a way to try new recipes or expand my range (e.g. I don't stock ingredients/spices etc at home for Chinese food), but not as my go-to option for daily meals.
It may not be as easy for someone like whole-foods or Safeway to generate recipes, efficiently package/put-together ingredients etc, but I also feel the value addition is much less than someone like Amazon's was: More items and much cheaper.
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Is this your own set of insecurities being projected on others? I never got that sense in SV...
I am not the OP, but I share his/her views. To the above point, maybe?
I used to perceive NY/Wall-Street as all about image, and SF/tech-scene to be much more down-to-earth and friendly. I don't find that anymore. Taking Caltrain, I see people wearing Google/FB/Twitter/XXX t-shirts, sweatshirts, jackets, bags etc. Company badges are displayed prominently, and its easy to recognize companies from the badge. YC t-shirts, sweatshirts are also common. If not company t-shirts, then I see tons of MIT, Stanford, Caltech, Harvard t-shirts, sweatshirts etc. I rarely saw any company or university branded apparel in NYC.
The prominence of these in SV seems like a way to showcase an elite status.
He was super humble, super nice. I acted like a jerk, thinking I was hot stuff and everybody was there to court me and was there just for free pizza. Despite being infinitely more accomplished than I could ever be, he was nice, engaging and never treated me in kind.
Every so often I think back to that time and kick myself at the lost opportunity to have a conversation with one of the legends of Silicon Valley.
Thank you Larry.