Interesting that Apple in April rolled out privacy prompts[1] that Facebook complained about (and tried to persuade public opinion with a full-page ad in December 2020) ... and yet it didn't seem to slow down Facebook's numbers by much:
2021-09 $28.2b revenue, $9.1b income +17%
2020-09 $21.2b revenue, $7.8b income
Possibilities:
- ads shown to iPhone FB users smaller piece of revenue pie than Android FB users
- advertisers keep spending the same amount (or more) even though they have less info because of less tracking of Apple users to correlate with dollars spent
People keep saying FB is in trouble but it doesn't matter if it's the leaked research about emotional manipulation, or the Cambridge Analytica scandal, or extra Apple privacy features. The revenue keeps coming in and growing. Who thinks all of today's press about the recent whistleblowers will have any effect on next year's numbers?
- ads shown to iPhone FB users smaller piece of revenue pie than Android FB users
- advertisers keep spending the same amount (or more) even though they have less info because of less tracking of Apple users to correlate with dollars spent
People keep saying FB is in trouble but it doesn't matter if it's the leaked research about emotional manipulation, or the Cambridge Analytica scandal, or extra Apple privacy features. The revenue keeps coming in and growing. Who thinks all of today's press about the recent whistleblowers will have any effect on next year's numbers?
[1] 96% of iOS users opt out of app tracking: https://www.google.com/search?q=facebook+apple+opt-in+privac...