The top brass at Apple just think they are above everyone else. Remember when Tim Cook lied about Apple not giving anyone special terms in the app store and that everyone gets the same deal. And then it came out Netflix was one that got special terms?
The sheer arrogance of Apple leaders is astounding. They think they are outright owed rent on anything that runs on an iPhone, iPad, etc. Apple thinks developers are nothing without Apple. Look at how snubbing developers has worked out for the Apple Vision Pro. It was already a niche device, but it's a ghost town.
Unfortunately their arrogance isn't false bravado. iPhones brand is extremely strong. Funny aside I know many women who won't date men who's text come up in green bubbles... thats branding.
The sheer arrogance of Apple leaders is astounding. They think they are outright owed rent on anything that runs on an iPhone, iPad, etc. Apple thinks developers are nothing without Apple. Look at how snubbing developers has worked out for the Apple Vision Pro. It was already a niche device, but it's a ghost town.