For a major mall operator in the USA, we had an issue with tenants keeping their store hours in sync between the mall site and their own site. So we deployed MTurk workers in redundant multiples for each retail listing… 22k stores at the time, checked weekly from October through mid-January.
Another use case.. figuring out whether a restaurant had OpenTable as an option. This also changes from time to time, so we’d check weekly via MTurk. 52 weeks a year across over 100 malls. Far fewer in quantity, think 2-300. But it’s still more work than you’d want to staff.
A fun more nuanced use case: In retail mall listings, there’s typically a link to the retailer’s website. For GAP, no problem… it’s stable. But for random retailers (think kiosk operators), sometimes they’d lose their domain, which would then get forwarded to an adult site. The risk here is extremely high. So daily we would hit all retailer website links to determine if they contained adult or objectionable content. If flagged, we’d first send to MTurk for confirmation, then to client management for final determination. In the age of AI this would be very different, but the number of false positives was comical. Take a typical lingerie retailers and send it to a skin detection algorithm… you’d maybe be surprised how many common retailers have NSFW homepages.
Now some pro tips I’ll leave you with.
- Any job worth doing on mturk is worth paying a decent amount of money for.
- never runs. Job 1 tile run it 3-5 times and then build a consensus algo on the results to get confidence
- assume they will automate things you would not have assumed automated - And be ready to get some junk results at scale
- think deeply on the flow and reduce the steps as much as possible.
- similar to how I manage Ai now. Consider how you can prove they did the work if you needed a real human and not an automation.
It's an optimization problem, which I would consider a category of math problems. Not wanting to perform a solution or not being able to figure out a solution, or know how to find someone to solve it for them is a mind problem.