1. Good luck teaching 99% of people to be wary when they see the blue address bar. People generally do not understand address bars, which is a large part of why browsers removed the EV indicator.
2. There is a strong possibility that a future version of eIDAS will force businesses in the EU to get certificates from an eIDAS CA. At that point, people in the EU will be seeing the blue address bar constantly, and most of the time the certificate will in fact be legit.
No electronic funds transfer without that transparency of origin, says the man in Washington.