Surprisingly this feels like it has been in existence for longer than 29 years.
As someone developing HPC applications, I generally don't care either, as long as the hardware has good fundamentals, and is well supported by the available compilers and profiling tools.
Honestly at this point the only reason that I'm aware of to prefer Intel for my workloads is the awesomeness of VTune.
How's the quality of the equivalent AMD or Arm tooling these days?
Waait.... the merchants pay for the rewards?
If you use an extension like Honey, it will warn you that a product is available for lower price without Prime.