Most vegetarians I know don't touch "fake meat" because the appearance of it being "real" is enough to put them off of it, the value prop is actually a negative to that market, so you're left with an addressable market of trying to convince non-vegetarians that the ultra processed tofu and/or fungus patty that looks like a hamburger is as good as a hamburger, and as accomodating as I can be, it's just not.
All of this is to say, these and some of other recommendations in this thread are recommendations I didn't know I needed.
HN isn't perfect, but neither am I. I really appreciate the breadth of topics and interests. Big shoutout to PG for starting it, to Dang and all of the other moderators, and to everyone that contributes. I've learned a lot over the years.
They say to never be the smartest person in the room. I'm not even in the top 100 here and totally fine with it.