And it might be the tokens will become cheaper.
Future better models will both demand higher compute use AND higher energy. We cannot underestimate the slowness of energy production growth and also the supplies required for simply hooking things up. Some labs are commissioning their own power plants on site, but this is not a true accelerator for power grid growth limits. You're using the same supply chain to build your own power plant.
If inference cost is not dramatically reduced and models don't start meaningfully helping with innovations that make energy production faster and inference/training demand less power, the only way to control demand is to raise prices. Current inference costs, do not pay for training costs. They can probably continue to do that on funding alone, but once the demand curve hits the power production limits, only one thing can slow demand and that's raising the cost of use.
There are so many examples of this disconnect. Prohibition did not make for a society that wanted less alcohol, or felt that consuming alcohol was unethical, it actually had the counter effect, opening the door for a considerable larger problem of crime supported production. The war on drugs was/has been no different.
To see this as the top comment here, where you picked Adam Smith as your straw man, could have been Karl Marx or any other thinker, and say it boils down to this or that simple mistake.. Are you serious? There are much deeper issues driving this thirst for Gambling we have embraced of late amongst other dubious things that have been normalized. But pick whatever economic system you want, install it anywhere and the existing ethical issues you currently have will still be there.