Don't get me wrong I'm not trying to flippant about the potential for destroyed value here. Many industries (like journalism*) really need to figure this out faster, the advertising model might collapse very quickly when people lose trust that they're reading Human created and vetted material. And there will be broader fallout if all these bonkers AI investments fail to pay off.
[*] Though for journalism specifically it feels like we as a society need to figure out the trust problem, we're rapidly approaching a place of prohibitively-difficult-to-validate-information for things that are too important to get wrong.
https://www.newyorker.com/magazine/1993/05/10/to-see-and-not...
> since early childhood