Putin has stated that the attack against Ukraine was necessary because they are not human (this is what calling somebody a Nazi means in Russia) and they must be destroyed therefore. The second reason was that Ukraine looks too well on sexual minorities and this perversion must be stopped.
He is openly talking about neighborhood help. All the media reports are full of "they look like us," "blue eyes" and "blond hair."
I am not passing moral judgment on his choices; cultural incompatibility will eventually lead to conflict. I am simply pointing out the hypocrisy of demanding that the whole world join the "isolate Russia" project while simultaneously claiming that it is a neighborhood affair.