I suspect once Apple turns toward gen ai, all of its other advantages (infra, hw, instal base, services, etc) will propel it to forefront.
if Tim Cook wants $10 bln in new profits, he can simply pass some arbitrary judgement like "the next iPhone will only be compatible with new AirPods we will introduce at the same time" and everyone will comply
the companies who can't fill their openings are places like Chipotle, McDs and Walmart
the places laying off are Google, Amazon, GM
really wish these talking heads would talk about SPECIFIC high quality jobs that can't be filled...don't pretend scrubbing a toilet at Burger King is a rung up the economic ladder for anyone