The idea that a company is an AI company should be as ridiculous as a company being a Python company. "We are Python-first, have Python experts, and all of our products are made with Python. Our customers want their apps to have Python in them. We just have to 'productize Python' and find the right killer app for Python and we'll be successful!" Going at it from the wrong direction. Replace Python in that quote with AI, and you probably have something a real company has said in 2024.
We are terribly preoccupied with tool use and physical artefacts as a defining factor of intelligence - anthropocentrism is of course pretty much inevitable, even when we talk of cephalopods.