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My moment of self actualization happened when I walked up to one of the customers locations, and I realized that no matter what... they were going to be happy by the time I left.
Edit for clarity:
When I say you had to know how to program I mean you know to know the environment and not fail. It’s not about knowing some tool, framework, or pretend gimmick. If your test executes properly you are helping the employer form massive revenue making decisions. When it break you break existing functionality in production and nobody will forgive you. If you know what you are doing you can squeeze absolutely anything you can imagine in an A/B test and most of it can be tested in a browser console.
We would stay after hours, well into the night, with film nerds and random people with nowhere else to go. Our boss, the manager of the branch was a nuclear physicist turned asylum seeker - who had our backs, brought us take outs and was an all around gent.
This was during college for me. I had some great, interesting, jobs afterwards both in tech and other random things. But I think this will always be my favorite. Those I keep in touch with seem to agree.