Can you add a clear label of gluten free to the items that are please? Not a hipster, it makes me sick :)
Yes! Good suggestion.
Readit Newsmitraraman commented on Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes · Posted by u/mitraraman
mitraraman commented on Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes · Posted by u/mitraraman
Where is the nutritional info? It looks delicious but I need to know if it fits my macros.
You can see it on each product page on the last picture (ex: https://thebuttermilkco.com/collections/singles/products/khi...)
mitraraman commented on Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes · Posted by u/mitraraman
I created an account just to chime in. This is an awesome idea. I've tried the subscription based models and hated how easy it was to lapse into another shipment that I didn't want. Also the other players seem to make the the recipes intentionally hard and you have to babysit the hell out of the recipes while cooking. That's no fun. For me, I want to impress the ladies without having to work so damn hard. Keep up the great work!
Thank you! I had the same experience with subscription models which is why we've made Buttermilk different. Hope you enjoy!
mitraraman commented on Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes · Posted by u/mitraraman
I see you are talking about non-GMO ingredients. Are you also planning USDA certification for all/subset of your products?
Wish you better than the best.
Yes! We are also working on all-organic ingredients.
mitraraman commented on Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes · Posted by u/mitraraman
I'm from Germany and I really like all Indian food I tried so far, also when I was in Sri Lanka (and I will be in India soon). So I would love to try something more authentic. When could I expect to order this in Germany?
That's awesome! We don't have international shipping on our near horizon but hopefully will be able to, soon!
mitraraman commented on Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes · Posted by u/mitraraman
"Our team spends hours in the kitchen tweaking each recipe so we can prep and cook it just enough"
This is super tricky to achieve. But, are you sure that this process is what makes your food flavoourful yet preservable by just freezing/refrigerating ?
Good luck though!
Yes, definitely! There is a lot of testing that goes into each recipe before we turn it into a product.
mitraraman commented on Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes · Posted by u/mitraraman
I think the food is slightly overpriced but I would be willing to pay for high quality organic food. However, my key concern is how you deal with allergens. I am very sensitive to certain food items like gluten and dairy which makes it hard for me to find food when I travel. If you can handle food contamination and provide organic gluten/dairy free food, consider me a customer. I can totally see myself buying these for my trips.
BTW, when I say gluten and dairy free, I am talking about celiac friendly food. You need to ensure that gluten content is below 20 PPM.
I understand your concern, and we're very careful to not cross-contaminate. All of our products are vegan and the only dishes that are NOT gluten-free are khichdi, upma, and our rices. We use our own kitchen appliances and actually cook the gluten-free and non-gluten-free dishes on separate days to ensure that we're being careful. You're right, these are great for trips!
mitraraman commented on Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes · Posted by u/mitraraman
Congrats on the HN launch.
I remember you used to have more detailed nutritional information on your website. I recall this specifically because of noticing how much sodium is in the product. Am I misremembering? I guess a visit wayback machine would sort this out but thought I’d ask here first.
Thank you! We still have detailed nutrition information available on each product page (see pictures).
mitraraman commented on Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes · Posted by u/mitraraman
I believe there's a lot more to serving this customer segment. Especially, in terms of engaging the. Often, times it is the details in the "home-made" dishes that differentiate from everything else. It is quite exciting to have the building blocks for having an amazing meal, but the scope of the twist should be customizable. If you could incorporate, a video series like https://www.youtube.com/user/BonAppetitDotCom while using your ingredients (by the way I can get Basmati rice, from any grocery store in US!) and other common ingredients - that would fundamentally improve the experience.
That's a really great suggestion, hopefully we can do that in the future!
You dishes typically have 1 direct overhead picture of a bowl of the food. you then have several styled pictures of the "combos" or of the food in a sealed package. People eat with their eyes first. You're trying to sell comfort and yet you present your food in a very minimalist/sterile way.
Compare your images, to someone in a similar space, hello fresh: https://www.hellofresh.com/menus/?redirectedFromAccountArea=...
Food styling is aspirational. It's about getting the consumer to look at an image and say "I want that". It needs to speak to those desires.
A zip-top, solid colored plastic bag does not make me want to eat what is inside the bag.