Your site is losing popularity to a new social media app for phones? Buy that app. Make it basically the same as your version of social media.
Your previously purchased app is losing popularity to an app devoted to ephemeral videos and pictures? Shamelessly copy that app's functionality in every app you own, and even make an exact duplicate app to commodify that feature. Run the competitor into the ground when they refuse to sell to you.
Your collection of almost-the-same-social-media-sites is threatened by a foreign competitor? Lobby for that foreign competitor to be banned from one of the largest single-country markets in the world. That doesn't work? Spread FUD about the foreign competitor's evil. That's doesn't work? Lobby for intense regulation in the social media space to prevent any competitor from ever showing up again.
A series of scandals, leaks, and general scummy profit-seeking behaviour sullies your name even among tech illiterate folks? Change your name so those people can't keep track of what's going on and launder your reputation.
I can't stand Meta. I think Zuckerburg might just be the antichrist (mostly kidding on this one). But I have to hand it to him: he is very savvy at this whole business thing.
They deserve it: they commit the evil for far smaller a payoff.
As is every other fb employee.