lakwerjl (u/lakwerjl)

culturestate · 3 months ago

I’ve always wondered why manufacturers don’t just bump the sticker up by whatever the estimated LTV of these subscriptions would be. If you want to buy a new F-150, there’s functionally no difference between paying e.g. $52,500 instead of $51,250 and as a bonus Ford gets to avoid headlines like this.

Maybe the long-term goal is to push more people toward direct leasing?

lakwerjl · 3 months ago

Because they dream of doing what all the streaming services do, what comcast does, get people to use their service, push everyone to enable autopay, and then quietly triple the price and hope no one notices. That's the goal of all of this.