I put them behind meta on the evilness meter but i think google is less evil which speaks volumes.
The only side of ms that i have any love for is xbox but that is also waning with all the studio acquisitions.
My ranking from most evil to least would be:
1. Google
2. Meta
3. Microsoft
4. Amazon
5. Apple
6. Netflix
We're clearly seeing what AI will eventually be able to do, just like many VOD, smartphone and grocery delivery companies of the 90s did with the internet. The groundwork has been laid, and it's not too hard to see the shape of things to come.
This tech, however, is still far too immature for a lot of use cases. There's enough of it available that things feel like they ought to work, but we aren't quite there yet. It's not quite useless, there's a lot you can do with AI already, but a lot of use cases that are obvious not only in retrospect will only be possible once it matures.
What will it mean if the cutting edge models are open source, and being OpenAI effectively boils down to running those models in your data center? Your business model is suddenly not that different from any cloud service provider; you might as well be Digital Ocean.