Because they have different concerns, and time and attention are scarce. With all possible social changes like the article suggests this focus could change too. Ultimately, when things will get too bad, uprisings happen and sometimes things change. And I hope the more we (collectively) get through, the higher are the chances we start noticing the patterns and stopping early.
You need only look at the US, where the rich are given all the benefits in changes in law, and the commoner gets nothing except some get the perverted glee of causing someone else to suffer first, not realizing they're on the menu to be sacrificed later.
https://www.microsoft.com/en-us/servicesagreement#15_binding...