I see how ex-CIA guys would expect to get a profile on everyone and know what color toothbrush they use.
I am lucky that I can refer to media publications citing my name in a professional context. But it's a creepy world where the employers' expectation is that all your personal information is public.
That might very well be the case for a big company that receives a ton of applications but the numbers game works both ways: as the person looking to hire somebody, I find it well worth the time to weed out people based on poor spelling, grammar, etc. It only takes a few seconds to spot the bad ones, and it ensures I don't have to waste my time with somebody who has poor communication skills to begin with.