THIS IS LEGITIMATE. The Israeli Mossad had a ad today, https://www.algemeiner.com/2019/05/09/mossad-marks-israeli-i... with a picture. The picture has 4 rows of trophies, which should be converted to 4 numbers using binary --> decimal. Those four numbers are 35, 246, 158, 51.

As an ip address, 35.246.158.51 leads to the site OP posted.