So is everyone else, to be fair. Chat is a horrible way to interact with computers — and even if we accept worse is better its only viable future is to include ads in the responses. That isn't a game Apple is going to want to play. They are a hardware company.
More likely someday we'll get the "iPhone moment" when we realize all previous efforts were misguided. Can Apple rise up then? That remains to be seen, but it will likely be someone unexpected. Look at any successful business venture and the eventual "winner" is usually someone who sat back and watched all the mistakes be made first.
Chat is like the command line, but with easier syntax. This makes it usable by an order of magnitude more people.
Entertainment tasks lend themselves well to GUI type interfaces. Information retrieval and manipulation tasks will probably be better with chat type interfaces. Command and control are also better with chat or voice (beyond the 4-6 most common controls that can be displayed on a GUI).
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