He was lucky not to have seen "theses" written in my home country Turkey. 90% of them are copy pastes. I saw many PhD theses quoting wikipedia. Ridiculous.
Management Consultants: A bunch of 20 sth year olds with fancy degrees and zero experience in growing a business helping huge companies grow by whatever means possible. I always found this hugely ironic.
I don't see any reason to do that for an app whose paid and ad-free version is really cheap for the huge value it provides. Remember when you used to buy CDs for every album.
But why is that? Do search engines rank better when a text is longer? Or is it that with more words there's a higher possibility that one will match with what the user is searching? And doesn't it all just make users waste more time searching for something concrete?
Maybe there's space for search engines that can summarize a page if it's long and give the user what they want.