1. People build websites and have fiverr people write reviews then link to Amazon to reap that sweet, sweet affiliate cash.
2. People build websites and write reviews for products based on the most return using Amazon Affiliate software that ranks products.
3. People honestly link to their affiliate via a blog for a personal hobby.
Most of the affiliates are trying to make money and they don't give a shit how they do it.
Read this shit... https://www.blackhatworld.com/forums/making-money.12/
For consumers, it's more likely heartbreaking, as we'll all likely have a tougher time getting high-quality review content like what The Wirecutter pushes out.
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Reading the Associates discussion forum is the definition of depression. People running sites for many years talking about earning $200 in a month. please, enlighten us as to your thoughts on the new rate structure!
And related question, is there an affiliate scheme for Amazon India? I had checked a few times earlier for the US-based Amazon affiliate scheme, and IIRC, each time it said that it was only for the US, or not for India.
But... if I'm being honest with myself, it also seems kind of reasonable. I think their original plan was pretty generous. I was kind of expecting this to happen at some point.